PRESS: Where Luxury Meets Artistry and Comfort

With a vision to create eyewear that transcends convention and embraces unparalleled craftsmanship, Jeff Press has launched PRESS Eyewear as a new beacon of luxury in the world of eyewear. With a fervent commitment to excellence and a dedication to sustainability, PRESS has proudly debuted its inaugural collection.

At the heart of PRESS’ philosophy lies a belief in presenting eyewear in its purest form, allowing beautiful materials to shine while ensuring construction is both unique and remarkably comfortable. Each meticulously crafted piece is fashioned from the finest eco-conscious materials available, reflecting the brand’s commitment to sustainability. From packaging to product, the brand fulfills the expectations of its clients in unique and special ways, making every interaction with their eyewear an unforgettable experience.

The debut collection features 22 styles across four distinct storylines, available in both optical and sun variants. With a focus on building a global brand, PRESS meticulously considered bridge fit and sizing to cater to clients around the world, ensuring a perfect fit for every wearer.

Here are just a few examples from the first two stunning collections of eyeglasses and sunglasses from PRESS Eyewear.

The Legends Collection

PRESS VOGUE
VOGUE
PRESS SPLASH
SPLASH
PRESS LIONESS
LIONESS

Reimagining our favorite artists in a contemporary style, Legends captivates with its aesthetics. Crafted in Japan from exclusive custom 9.5mm Mazzucchelli bio-acetate, each piece is adorned with precious plated metal details and outfitted with Zeiss bio-nylon lenses, promising comfort and style in equal measure.

The Timeless Collection

PRESS THE CHARADE
THE CHARADE
PRESS THE GREATEST
THE GREATEST
PRESS THE TAXMAN
THE TAXMAN

Embodying classic and comfortable eyewear, Timeless exudes vintage-inspired tones and modern elements. Each piece, crafted with 6mm Mazzucchelli bio-acetate, features a custom wirecore and tension hinges, and elegant polishing techniques for a truly timeless appeal.

Woman wearing PRESS Sunglasses

About PRESS Eyewear

After an extensive optical career that included roles as the Chief Creative Officer of Robert Marc NYC and Morgenthal Frederics, Jeff Press struck out on his own to create PRESS Eyewear. The brand has become an overnight success with luxury independent optical stores across the country and around the world. PRESS Eyewear invites you to join them in redefining the way the world sees eyewear.

SILMO PARIS 20-23 September 2024