ProDesign, Nordic Colors And Design Traditions

ProDesign is known for its comfortable yet stylish eyewear. They stay true to their Danish design heritage with a focus on functionality, clean lines, and good craftsmanship.

Every item in the new collection highlights the seamless merging of form and function.

Each new pair features unique and vibrant aesthetic characteristics complemented by visible technical functions incorporated into its overall look, standing strong a bold and independent new design.

They stay true to who they are by the continued use of their most popular signature hinges and metal combinations together with new innovative solutions.

Nordic colors and design traditions inspired by nature and geometry are at the core of their collection, as seen in the various colors and shapes across their range of masculine, feminine and unisex frames.

QUADRA – Model: 3171-3173

ProDesign 3173
ProDesign 3173

These three new male frames are inspired by geometry with a panto shape and two quadratic forms. The matte metal front in toned-down colors is a pleasing contrast to the colorful metal inside, while the unique two-layer acetate temples, with extra-sharp edges, match the front with its subdued exterior. On the inside, enjoy its extremely bold colors, which can be seen from oblique angles.

NORTH – Model: 3641-3643

ProDesign 3643
ProDesign 3643

This frame combines form and function with its transparent two-layer acetate frame featuring a visible metal temple and a milling detail at the front that echoes the color of the underlying acetate. It comes in a wide selection of calming Nordic nuances.

TRAIL – Model: 6931-6933

Pro Design 6933
Pro Design 6933

These classic male shapes come in two sizes with a modest front and colorful accent details at the end piece. Its overtly flexible hinge and color-matched silicone temple tips emphasize the sporty functionality and technical vibes of these frames.

See these and the entire ProDesign lineup on their website.