Pure Introduces Spring/Summer 2024 Collection

Bold. Energetic. Authentic. Confident. Pure, a Marchon proprietary brand, proudly introduces a new brand direction with the launch of their latest collection, featuring trendy, mood-boosting optical styles sure to make a bold statement. Developed for the tastemakers and the everyday influencers, Pure offers bright, fearless eyewear that makes a bold impact wherever you go.

PURE P6000

Featured in the new Spring/Summer campaign, the imagery and creative assets showcase an upbeat and energetic feel, with vibrant colors and bold shapes– a nod to the confident personality behind this collection. Available now, the offering includes three new design stories, comprised of nine new optical styles for this season The latest launch is designed in acetate with a wide range of sizing and styling and inclusivity for all, and all featuring custom core wire designs and end piece detailing, complemented by a rounded temple tip and finished with a signature pop of color.

PURE P7000

“We are very excited to reintroduce Pure eyewear and the new creative direction that goes with it,” said Gabriele Bonapersona, Chief Brand Officer for Marchon Eyewear, Inc. “There is definitely a space in the market for expressive and inclusive eyewear, and we are thrilled to be able to offer customers that in a brand like Pure.”

PURE P7001

The Pure website, launching later this season, will showcase the latest collection, campaign, inspiration, and creative direction behind the brand. A social media campaign will launch later in the Fall.


About Marchon Eyewear, Inc.

Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses. The company markets its products under prestigious brand names including: Calvin Klein, Columbia, Converse, DKNY, Donna Karan, Dragon, Ferragamo, Flexon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Marchon NYC, Nautica, Nike, Nine West, Paul Smith, Pilgrim, Pure, Shinola, Skaga, Victoria Beckham and ZEISS. Marchon Eyewear distributes its products through a global network of subsidiaries and distributors, serving over 80,000 accounts in more than 100 countries. Marchon Eyewear is a VSP Vision™ company, which is focused on its purpose of empowering human potential through sight and connecting its more than 85 million members to affordable, accessible, high-quality eye care and eyewear. Marchon Eyewear has a proud history of commitment to sustainability and corporate social responsibility initiatives. Marchon is a part of VSP Vision, a not-for-profit eye health company.


SILMO PARIS 20-23 September 2024


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