Vision Expo West is proud to announce Piera Gelardi, co-founder and executive creative director of Refinery29—a leading next-generation media and entertainment company—as the keynote speaker for this year’s EYE2EYE Series. Gelardi will share her experiences and approach to cultivating creativity in her presentation, Courageous Creativity with Piera Gelardi, in the new Exhibit Hall destination the BRIDGE on Thursday, Sept. 19, from 5 p.m.–6 p.m.
Gelardi was recently honored as one of Ad Age’s 50 Most Creative People of the year, Entrepreneur magazine’s 50 Most Daring Entrepreneurs and Adweek’s 37 Women Who Are Disrupting the Status Quo and Championing Gender Diversity in Advertising and Tech. Additionally, Gelardi and her team at Refinery29 have won numerous awards including spots on Inc. 500 and Fast Company’s lists of most innovative companies.
During her presentation at Vision Expo West, Gelardi will explore the challenge of maintaining a childlike wonder while building a multi-million-dollar global business. Gelardi will also speak to her op-ed “10 Secrets for a More Creative Life” and how she’s held onto the passion, purpose, and optimism that helped her launch Refinery29 over 14 years ago.
“Piera Gelardi is a true creative trailblazer and her work with Refinery29 has changed the way women are represented, portrayed and spoken to in the media,” said Joanne Mohr, Vision Expo event director, Reed Exhibitions. “Vision Expo is thrilled to hear her advice on cultivating creativity, harnessing entrepreneurial spirit and creating an inclusive workplace.”
Gelardi is the creative architect behind 29Rooms, Refinery29’s interactive and traveling exhibition that showcases multi-sensory installations, performances, and workshops celebrating culture, cause, and creativity. Additionally, Gelardi is a frequent public speaker and is often requested to speak as an expert on creativity, new media, and entrepreneurship.
Gelardi is passionate about using storytelling and creativity as tools to empower women. In her mission to create a more inclusive, imaginative and beautiful world, Gelardi enjoys contributing to the Lower East Side Girls Club, an organization that sets girls up for success with well-rounded learning experiences and access to creative expression, political education and mentorship.
About Vision Expo
Vision Expo East (Education: March 26-29, 2020; Exhibition: March 27-29, 2020) in New York City and West (Education: September 18-21, 2019; Exhibition: September 19-21, 2019) in Las Vegas are trade-only conferences and exhibitions for eyecare and eyewear presented by co-owners Reed Exhibitions and The Vision Council. Vision Expo is the complete event for ophthalmic professionals, where eyecare meets eyewear, and education, fashion, and innovation mingle. In the Vision Expo Exhibit Hall, eyecare providers can discover trends, interact with new technologies and access innovative products and services. The Vision Expo education program is driven by the profession, offering content of the highest quality and relevance to enhance overall patient care. For more information, visit VisionExpo.com and follow Vision Expo on Facebook, Instagram, Twitter and LinkedIn.
About The Vision Council
Championing better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council serves as a resource to the public looking to learn more about options in eyeglasses and sunglasses.
Refinery29 is the leading media and entertainment company focused on women with a global audience footprint of 249 million across all platforms. Through a variety of lifestyle stories, original video programming, social, shareable content, and live experiences, Refinery29 provides its audience with the inspiration and tools to discover and pursue a more independent, stylish, and informed life. Please visit www.refinery29.com, www.refinery29.com/en-ca, www.refinery29.uk and www.refinery29.de for more information and to browse content.