Norwalk, CT (January 4, 2016) – Registration has opened for the 30th annual International Vision Expo & Conference East 2016, April 14-17 in New York, NY. (Education: April 14-17; Exhibition: April 15-17.)
Throughout its 30-year history, International Vision Expo, in partnership with Reed Exhibitions, has supported efforts by The Vision Council to develop programs and initiatives that position the industry for success and expand patient awareness of eyecare and eyewear services and products. The Vision Council’s awareness campaigns focusing on digital eye strain, UV protection, eyewear fashion, vision health and the importance of annual comprehensive eye exams, along with its leadership in education, advocacy and philanthropy for the industry have generated over 16 billion combined consumer media impressions and driven tens of millions in increased eye exams and eyecare referrals.
“Vision Expo is instrumental as the primary source of funding for vital programs that are supporting the progress and achievements of the eyecare community,” explains Mike Daley, CEO of The Vision Council. “For decades we’ve maximized these funds to rally behind our membership in support of public education that not only leads to more aware and engaged consumers, but stronger businesses as well. ”
Since 2014, Vision Expo has been a proud partner of the Think About Your Eyes campaign, which has made strides in raising patient awareness about the importance of annual eye exams. To date, campaign efforts have contributed to 1.15 million additional, incremental eye exams.
Since International Vision Expo’s inception in 1986, the show’s New York City location has become home to dozens of related events taking place during the week of Vision Expo, many of which support major charitable causes. Additionally, Vision Expo works with several charities as part of its Affiliate Partner program.
“For 30 years Vision Expo has cultivated a vibrant event in which the global eyecare community can come together for the betterment and progress of the profession, the industry, and the health and quality of life of patients,” adds Tom Loughran, industry vice president, Reed Exhibitions. “Every member of this community, young professional or industry veteran, has something unique and important to contribute.”
To register for Vision Expo East 2016 or to learn more, visit www.VisionExpoEast.com.
To engage with and support the growth of the eyecare community year-round, join VisionariesCommunity.com.
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About the International Vision Expo & Conference
International Vision Expos, the worldwide conference and exhibition for eyecare and eyewear, are trade-only events that draw more than 30,000 eyecare professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Vision Expo East Ranks 74th on the 2014 Trade Show Executive magazine’s list of the Gold 100 Largest Trade Show List. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. Each year, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships. International Vision Expo & Conference is a proud supporter of Think About Your Eyes, a national public awareness campaign, presented by The Vision Council and the American Optometric Association, designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam. Keep this vital campaign going! Sign up at ThinkAboutYourEyes.com/Enroll.