OKIA – the Hong Kong-based eyewear company recognized worldwide for its patented HDA® Technology – presents the new version of RESHAPE 3.0, the eyewear collection made entirely of 100% recycled PET material from plastic bottles.

This new version is an upgrade of the material that was launched in 2019 and represents the company’s ongoing commitment to the project, which recovers and recycles material, with the aim of responsibly moving toward a more ethical and sustainable approach within the eyewear business.

The material upgrade makes the new models – each of which is made from 5 recycled water bottles – thinner and ultralight compared to the previous ones, making the styles very comfortable when worn, with super flexible temples. Also, the color range has been enriched with many vibrant shiny, milky, and crystal tones with different havana shades.

OKIA is persistently pursuing the sustainable future of eyewear to help relieve the global plastic crisis and build a better world for the next generations. A million plastic bottles are bought around the world every minute. However, it takes a plastic water bottle 450 years to decompose in landfills.

Reshape™ represents not only a marvelous success for OKIA but also a great milestone in the sustainable eyewear industry. Let’s all make a difference to look cool by doing good!

SILMO PARIS 20-23 September 2024