Rimowa And Thélios Announce Partnership

Thélios, the eyewear expert of French luxury group LVMH, is pleased to announce their exclusive partnership for the design, production, and distribution of RIMOWA Eyewear, the first-ever eyewear collection from luxury luggage brand RIMOWA.

Combining lightness, functionality, and innovation, RIMOWA Eyewear shares the values of the Maison’s iconic luggage. The Summer 2020 collection features both sunglasses and optical frames and will be available at selected RIMOWA stores worldwide, online at RIMOWA.com as well as within Thélios’ selective distribution network starting July 9th, 2020.

With contemporary styling and timeless form, RIMOWA Eyewear updates classic shapes like the pilot, square, and pantos with traditional or colored reflective lenses. The frame takes its cues from early aviation and pilot essentials, much like RIMOWA’s iconic aluminum grooves first inspired by aircraft fuselage. Here are just a few samples of the new collection.

The RIMOWA Bridge is crafted from two pieces of mask overlaid and assembled by pins, echoing trademark engineering details like RIMOWA’s industrial rivets and seal. The result is a refined thickness of frame which does away with additional bulk or weight.

The RIMOWA Rim is a minimal frame that provides a light-wearing and comfortable shield from the elements. Expertly crafted in acetate, the material is carefully applied by hand on the lens in tortoiseshell or block color with metal temples in a palladium finish featuring discrete nods to the iconic brand’s signature grooves.

About Thélios

The name “Thélios” is the synthesis of the names of the Greek gods Theia, goddess of light and sight, and Helios, god of the sun. Born from the will of LVMH Group, world leader in luxury, to establish itself in the eyewear sector, Thélios designs, produces and distributes sunglasses and optical frames for some of its most prestigious Maisons: Celine, Loewe, Kenzo, Fred, Fenty, Berluti and Rimowa. With its Manifattura, located in Longarone, Italy, Thélios blends the distinct identity of each Maison with Italian craftsmanship to create exceptional luxury eyewear. Thélios offers its own “enlightened look” on the sector, providing the highest level of quality and excellence both in its products and service.

About RIMOWA

RIMOWA is a global leader in premium luggage. Since 1898, it has placed quality and innovation at its core, creating luggage for the discerning, purposeful traveller. Inspired by the aeroplanes of the pioneering era of aircraft construction, in 1937 RIMOWA introduced aluminium into the manufacture of its suitcases revolutionising the industry and creating their iconic design with parallel grooves. In 2000, they pioneered again, creating the first polycarbonate case on the market. Designed and engineered in Germany, RIMOWA combines heritage and craftsmanship with the rigours of modern technology. In 2017, RIMOWA joined LVMH Group. RIMOWA.com