Rudy Project has worked tirelessly for 27 years to provide athletes and consumers alike with the world’s most technically advanced sports performance eyewear and everyday ophthalmic wear. Now, the Italian designed and crafted brand is set to continue that legacy with two new RX models that push the boundaries of engineering and performance in day-to-day prescription wear – the all new Indyo & DNA|carbon.
“Hundreds of thousands of athletes worldwide train and compete in Rudy Project sport sunglasses, now we’re aiming to expand our casual ophthalmic eyewear,” said Paul Craig, President and Co-Founder of R.A.C.E., exclusive distributors of Rudy Project in North America. “We want to ensure that our legendary and award-winning technology is available to everyone, including those who wear prescription eyewear throughout the day. The all new Indyo is a great merger of traditional optical aesthetics with sport features such as adjustable temples, and the new DNA|carbon carries exceptional Rudy style in a widely customizable package. Both models come with our amazing warranty and qualify for incentive offers, such as the Free Gift with Purchase Program, where customers can choose from many free gifts with every RX purchase, such as casual sunglasses, helmets and lots of other great gear.”
Designed for sport but ideal for any occasion, the Sport Utility Frame of the Indyo serves up a fashionable, functional and unique eyewear solution that adapts perfectly to different contexts: from cycling to running, from tennis to golf, from the office to a night out on the town. The Sport Utility Frame boasts patented, removable optical direct clips which allow opticians to mount many types of Rx lenses, without a wide range of parameters. Superior comfort and a perfect fit are guaranteed via the 360° fully adjustable temple tips and adjustable ultralight optical nose piece.
For those wanting classic Rudy performance with an upgraded day-to-day style, the all new DNA|carbon provides the best of both worlds. Available in full, half and frameless models, this sleek eyewear combines well-known Rudy features such as fully adjustable temple tips, with a Beta Titanium chassis, compression mounts (rimless models) and Carbon / AluTech fiber inserts. Configurable in Gun Red, Chrome Grey or Gun Lime, the DNA|carbon will perfectly accent and heighten any look while ensuring perfect vision through the use of Rudy’s award-winning optics.