Safilo North America Appoints Victoria Hallberg as CMO

Safilo, a worldwide leader in the design, manufacturing, and distribution of eyewear, appoints Victoria Hallberg as Safilo North America’s Chief Marketing Officer, a newly created position.  Victoria will also serve on Safilo Group’s Extended Global Leadership Team.

In Victoria’s new role, she will oversee brand management, trade marketing, and public relations.  A seasoned senior executive, Hallberg joins Safilo with 30 years of eyewear industry experience in the areas of sales, retail, and marketing.  Prior to serving in a consultancy role for Safilo, Victoria held various leadership positions with increasing responsibilities within Marchon, where she most recently served as Vice President of Brand Sales and Strategic Accounts, and, at VSP Global, where she was Chief Merchant and Vice President of Retail Relations.

“I’ve worked closely with Victoria at both VSP and Marchon and know her to be a dynamic, highly motived and market-driven leader who has successfully launched many brands and delivered impactful, strategic business development programs to national retail chains, strategic accounts and independent sales teams throughout her career,” commented Steve Wright, President and Chief Commercial Officer of Safilo North America. “I look forward to bringing someone of Victoria’s caliber and customer-driven skillset to Safilo, to help take us to the next level and maximize how we market, sell, service and communicate to our customers,” Wright added.


About Safilo Group

Safilo Group is a worldwide leader in the design, manufacturing and distribution of sunglasses, optical frames, sports eyewear and products. Thanks to strong craftsmanship expertise dating back to 1878, Safilo translates its design projects into high-quality products created according to the Italian tradition. With an extensive wholly owned network of subsidiaries in 40 countries – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – and more than 50 distribution partners in key markets, Safilo is committed to quality distribution of its products in nearly 100,000 selected points of sale all over the world. Safilo’s portfolio encompasses: own core brands Carrera, Polaroid, Smith, Safilo, Oxydo, and licensed brands: Dior, Dior Homme, Fendi, Banana Republic, BOSS, Elie Saab, Fossil, Givenchy, havaianas, HUGO, Jimmy Choo, Juicy Couture, kate spade new york, Liz Claiborne, Love Moschino, Marc Jacobs, Max Mara, Max&Co., Moschino, Pierre Cardin, rag&bone, Rebecca Minkoff, Saks Fifth Avenue, Swatch, and Tommy Hilfiger.