Safilo’s 2018 North American Sales Meeting Focused On The Power Of Winning

January 29, 2018

Safilo Group held a 2018 North American sales meeting January 18^th – 20^th at The Westin Jersey City Newport Hotel, in Jersey City, NJ. The energizing and inspiring conference was focused on the power of winning as the preferred partner of independent opticians and the impactful ways that the company is celebrating and supporting its customers. Corporate speakers included: Henri Blomqvist of Safilo North America; Luisa Delgado, CEO, Safilo Group, plus various members of the leadership team who provided high impact presentations on a range of topics, including the SS18 launches of rag & bone and Moschino, as well as the company’s core owned brands: Carrera, OXYDO, Polaroid, Safilo and Smith. 2018 commercial programs were also highlighted.

Guest speakers included:

Robin Brush, operations director of Eye Consultants, a top 30 Safilo customer located in Omaha, NE, enlightened the sales force with her unique perspective on optimizing sales appointments as well as how Safilo’s lucrative new commercial terms have greatly helped their profitability.
Mary Beech, EVP and CMO of kate spade new york, captivated the audience with her insight on who the kate spade girl is today, the importance of creating high impact “thumbstopping” digital content and having strong licensing partners like Safilo.
Marcus Wainwright, founder and CEO of rag & bone, spoke about the brand’s new eyewear collection launching SS18 with Safilo.
Uri Minkoff, CEO and co-founder of Rebecca Minkoff, Safilo’s newest license launching SS19, touted the brand’s credentials as the largest brand in fashion with a female millennial designer at the helm.

Blomqvist closed the meeting with these impactful final remarks, “We are the largest independently operated eyewear company. We are the best brand builders in the industry with the best products, best portfolio, best commercial programs and best sales force that exists in the U.S. The 2018 customer-centric commercial programs we’ve built to support our 3 O customers’ growth is a win-win for all; the ECP’s success is our success. With this, we have the energy, potential and unstoppable power to win in 2018 – and we will all win, together.”