Sea2see – The Journey Continues…With Seoul

In a new phase of the journey, which began in Morocco and later visited Marseille, Sea2see’s creative team visited the fish markets of Seoul and their vibrant fish sellers’ stalls. The photographer and filmmaker, Edouard Valette, ( worked again with local models in South Korea, creating memorable visuals which feature Sea2see products.

SEE2SEA in Seoul  woman wearing sunglasses

The image series has been fully integrated as a key focus of the Sea2see visual campaign for 2024, acting as a reminder that in all parts of the world, the problems of plastic contamination remains critical, even if unseen in daily life or in places such as local fish markets which are completely reliant on the bounty of the sea.

“I have integrated our photographic series by Edouard Valette  into our campaign for 2024…to provoke thought, action, commitment to our cause…behind Sea2see eyewear, we are always focused on raising further awareness about ocean pollution and collecting and removing polluting plastics from the environment …..these images, even if fashion, are a poignant reminder of what we must do…” François van den Abeele, Founder, Sea2see

SEE2SEA in Seoul  woman wearing sunglasses

SEAAbout Sea2see

All Sea2see frames are made in Italy. The 100% marine plastic material is sourced and collected in Africa by the Sea2see Foundation, a Non-Profit set up by Founder, François van den Abeele. A waste collection of 350-400 tons a year is underway via the Foundation, of which approximately 300 tons is valuable and is upcycled for the UPSEA™ PLAST material used to make the Sea2see frames and watches collections.

NW77th Eyewear - The Optical Journal