‘TIME 4 TIME’ pledge by Sea2see – the sale of one Sea2see watch will pay for 10 days’ education for children rescued from slavery in the fishing trade in a new Sea2see collaboration with Freetheslaves.net. ‘WASTE 4 TIME’ pledge by Sea2see – each sale will also pay for the collection and recycling of 1kg of marine plastic through the brand’s social program in Ghana and Senegal with fishing communities
Social and sustainability innovators Sea2see, whose ‘seastainable’ eyewear has set a new and groundbreaking precedent in addressing sustainability and values of environmentalism and social responsibility in the optical business, announce the launch of their first watch collection produced with their unique signature UPSEA™ PLAST recycled marine plastic.
The most ‘seastainable’ Swiss-made watch on the market
Developed exclusively in Switzerland, the new Sea2see watch collection represents a completely new category of watch design with a case and strap made from 100% recycled marine plastic.
This first Sea2see collection offers an impressive 22 individual watch models, produced in 2 sizes (41mm and 37 mm). In the true spirit of the Sea2see brand, the designs combine Swiss quality and technical precision and a super fresh design and color palette where qualities of durability and functionality fuse with an attractive modern “style-oriented” aesthetic for the active man and woman.
Sea2see pledge ‘TIME 4 TIME’
Furthermore, in its commitment to social responsibility, for every Sea2see watch sold, the brand has pledged to support Free the Slaves in Ghana by providing 10 days’ education for a child rescued from slavery.
“Child trafficking in the fishing trade is an issue in the Lake Volta area where we collect plastic in Ghana, and we can’t accept that,” says Sea2see founder François van den Abeele.
“I saw this CNN documentary and realized we could do something about it through the sale of our new watch collection, linking what we all have in common – TIME – and giving it a positive meaning.
“Our ‘TIME 4 TIME’ pledge shines the light on giving meaning to our time rather than wasting it, and taking action to help others with immediate results. This is an opportunity for people to donate a moment of their time (through the sale of a watch) and provide 10 days of education time for a child in need.”
“Kids are sold and forced to work in the fishing trade on the lake where we have our waste collection program in place. Our objective now is extending our links with the communities by saving and supporting these youngsters who have been mistreated.”
Sea2see ‘WASTE 4 TIME’ campaign
Additionally, and in the same way as Sea2see optical frames and sunglasses, the sale of one watch will fund the collection and recycling of 1kg of marine plastic through the Sea2see program for removing marine waste.
Sea2see’s program for coastal cleaning begins with the collection and sorting of waste via fishing communities in Europe and Africa (Ghana and Senegal). The plastic is then up-cycled into a reusable raw material in the form of pellets called UPSEA™ PLAST. The material is Cradle to Cradle™ Gold Certified and represents a unique development, combining a quality finish with durability, lightness, and exciting variety in color.
By launching a new “seastainable” product category, Sea2see looks forward to expanding its commitment to recycling projects in Europe and Africa and developing its sustainable vision for the future, making its products available worldwide and to an increasingly wider audience who care about issues such as sustainability, ethical production, social responsibility, and plastic recycling.
SEA2SEE WATCH FEATURES:
Production: Swiss made; hand-assembled
Movement: High precision Swiss quartz movement
Water resistance: 100m / 330 FT / 10 ATM
Crystal: Scratch-resistant Sapphire
Dial: Sunray or matt finish with printed or applied indices
Diameter: 41mm and 37mm
Case: 100% UPSEA™ PLAST recycled marine plastic
Strap: Nato and Quick release rPET recycled marine plastic
International Warranty: 2 years
Packaging: 100% sustainable packaging with all paper and cardboard from responsible sources, FCS certified forest. The inside foam is made from 100% recycled PET bottles. Printing is carried out with plant-based inks while outer plastic for shipping is compostable.
FIJI 2: a unisex model with a modern minimal design, pictured in black with gold applied indices with black quick-release interchangeable strap. The case made from 100% signature UPSEA™ recycled marine plastic and recycled marine rPET strap. SWISS MADE. Size 37 mm. This model comes in a range of 6 colors with strap in black, white, pink, light blue, or light green.
BALI 3: a feminine model pictured with white case, white dial, gold applied indices with gold quick-release interchangeable strap or with recycled marine rPET straps. The case made from 100% signature UPSEA™ recycled marine plastic. SWISS MADE. Size 37 mm. This model comes in a range of four colors sunray or matt finished with coordinating strap in navy, grey, white, grey/white/black, and black.
SEAL 3: a sporty design, pictured with black case and navy blue dial/navy blue NATO strap. SWISS MADE. Size 41 mm. The model comes in a range of colors with coordinating NATO straps in black, sand, navy, khaki, red, or orange. Made from 100% signature UPSEA™ recycled marine plastic with recycled marine PET straps.
Social and environmental entrepreneur François van den Abeele launched Sea2see in Barcelona, Spain in 2016 with a range of 18 “seastainable” sunglasses. Committed to a model of sustainable innovation and social responsibility, Sea2see was the first eyewear company to champion a vertically integrated sustainable business model, creating its own infrastructure for collecting marine plastic waste and then using it as a raw material to create high-quality frames.
Today the award-winning brand has an extensive collection of over 250 ophthalmic and sun styles for men, women, and junior with a lightweight contemporary design, and a selection of looks, from fashion-oriented to timeless or sporty. The frames are stocked in leading independent optical retailers and well-known chains around the world that have committed to the promotion of their ‘seastainable’ values. The watch collection launches in retail and online from March 2021 with 22 individual watch models, produced in 2 sizes (41mm and 37 mm).
In recent years, recycling at Sea2see has picked up pace in Africa in collaboration with a growing number of fishing communities in West Africa creating a new source of income for the plastic they collect, while also being involved in an activity with an immediate positive impact on the environment. Their involvement with communities in this region has led to a new collaboration launched in 2021 with Freetheslaves.net (Ghana) – https://www.freetheslaves.net/where-we-work/ghana/
Sea2see is also committed to working with non-profit conservation organizations. In 2020, the brand partnered with @searchingforchinook creating a limited edition SFC recycled sunglasses edition, to support their project to save the orcas. @searchingforchinook is led by Alexandra Johnston and Maria Nangle and produced by Dolphin Project Ambassador and actress Maisie Williams.