Seeing Life Through Rose-Tinted Glasses: PinKadillac’s Hilarious Eyewear Adventures

Rose Colored Glasses - Pinkadillac

Ah, the professional life. We spend untold hours traversing its labyrinthine corridors, sometimes longing for the open road. But for some, like myself, work is less a chore and more a thrilling expedition. Over 25 years ago, I stumbled upon the eyewear industry, and let me tell you, it was love at first sight.

Think about it: how many products are both a medical device category 1 (yes, like a hip prosthesis!) and at the same time a fashion accessory? Our eyes, the windows to our souls (and 83% of how we experience the world!), deserve nothing less.

Navigating this dynamic landscape has shaped me into the person I am today – and I’m excited for the next decades of adventure.

But wait, there’s a catch! As much as I loved my journey, I saw talented eyewear brands struggling to conquer international waters. So, 5 years ago, armed with my expertise and a healthy dose of wanderlust, I embarked on a new mission: PinKadillac.

Conceived in the hustle of New York and born in the City of Lights, Paris, PinKadillac guides independent eyewear brands on their international growth journey. We’re not just consultants; we’re fellow explorers, helping you navigate the uncharted territories of global expansion.

Is it smooth sailing? Heck no! International development is a rollercoaster ride – demanding time, patience, and a whole lot of grit. But hey, who wants a life without a little spice? Remember the “don’t put all your eggs in one basket” adage? Going global is about diversification, minimizing risks, and unlocking sustainable growth.

Think you can do it alone? Maybe. But why climb Mount Everest solo when you have a team of companions and Sherpas by your side? We’ve been in the trenches, learned from our hilarious (and sometimes embarrassing) mistakes, and even endured pre-YouTube tutorials (shudder). We’ve seen it all, from moments of solitude to triumphant victories.

PinKadillac offers tailored, ever-evolving roadmaps for your international adventure.
It’s about people, collaboration, and a shared passion that transcends mere products. We love what we do, we love this industry, and we thrive on the international stage.

So, buckle up, fellow visionaries! Stay tuned for industry insights, hilarious anecdotes, and much more as we still have lots to say.

Remember, the world is our playground, let’s make some waves!

P.S. Don’t forget to share your own international eyewear adventures in the comments!

SILMO PARIS 20-23 September 2024