Shamir Announces Changes in Executive Leadership

Shamir Lens Headquarters
Pierson Ball - Shamir
Pierson Ball

Shamir Insight Inc., a leading provider of progressive and single vision lens designs as well as anti-reflective coatings, announced effective April 1, 2022, Pierson Ball, the Company’s Director of Business and Strategic Development has been appointed as the new Vice President of Sales. Pierson joined Shamir in 2007 and brings a wealth of industry experience to his new role. “I am proud to have been part of the development and success of Shamir’s US sales group over the past 15 years and look forward to continuing to lead the sales efforts of one of the most advanced technological leaders in the optical industry,” says Pierson.


Mark Becker - Shamir
Mark Becker

Furthermore, Mark Becker the company’s Vice President of Operations and Strategic Partnerships, will have an expanded role focusing on building stronger relationships with our Laboratory Partners and Key Customers. Mark joined Shamir in 2014 bringing many years of leadership experience including executive roles in business development, operations, marketing, and sales management, and has also held equity roles in independent retail and wholesale companies.

“It’s a huge privilege working with Shamir, one of the most innovative and driven companies in today’s optical market”, says Mark. “The Shamir teams provide exceptional results while a positive Customer experience is at the forefront of every product or service delivered. The lenses, coatings, and measuring devices created at Shamir are inspiring and I believe that I’m most fortunate to be included in this Team.”

Phillip Pasit - Shamir
Phillip Pasit

Last but certainly not least, Shamir announced that their Marketing Director, Phillip Pasit has taken on new leadership responsibilities as the Vice President of Marketing, continuing to build Shamir’s strategic product campaigns and contributions to the top & bottom line growth initiatives of the company. Phillip joined Shamir in 2020 with a portfolio displaying years of leadership in product marketing and sales management. While he is well versed in the Dental Industry according to his portfolio, Phillip joined Shamir with an open mind and brought his level of expertise to the table, and continued building on Shamir’s impressive results in the Optical Industry.

“I have never worked for a company like Shamir before, and I mean that in the best way. They are unique and innovative, not just for its products and services but for its team that welcomes and treats all employees like family”, says Phillip. “I look forward to leading the marketing initiatives for Shamir’s continued success.”

The new changes in the Executive team will further strengthen Shamir’s position in the market by perfecting vision through a personal touch. “The leadership roles we are announcing today intensify our commitment to grow our ECP community and support the momentum to delivering innovative products that patients need,” said Raanan Naftalovich, Shamir Insight Inc.’s President of North America. “Both Pierson and Mark bring significant expertise in market growth and are visionaries to delivering solutions that customers require.”

About Shamir Insight Inc.

Shamir Insight, Inc. (San Diego, CA), is a fully owned subsidiary of Shamir Optical Industry, Ltd., an Israel-based company, which is engaged in the development, design and manufacture of premium progressive lenses and molds for the ophthalmic industry. Serving as the Sales & Marketing center for the USA, Canada, Central/South America and Mexico, Shamir Insight specializes in the marketing of premium progressive lenses under product brand names such as Shamir Autograph III®, Shamir Autograph II®, Shamir InTouch™, Shamir Spectrum™, Shamir FirstPAL™, Shamir Golf™, Shamir Relax™, Shamir Attitude III®, Shamir Duo™, Shamir Computer™, and Shamir WorkSpace™.

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