Shamir Goes 100% Digital Freeform

The Optical Journal - Optical News With Independent Views

San Diego, CA – June, 2017 – After continually being at the forefront of technology in the optical industry, Shamir is taking a forward-facing measure, removing all molded product offerings and announcing the move to 100% digital, Freeform® lenses. No longer feeling it’s appropriate to support old technology, moving forward, Shamir will only offer semi-finished single vision lenses, focusing solely on advanced Freeform® designs.

Shamir has continually introduced new and innovative designs to improve vision for eyeglass wearers. The company has dedicated its focus on ways to implement their mission of ReCreating Perfect Vision® by offering the most advanced technological lens solutions available to the marketplace at any given time. Removing themselves from dated solutions, they are now able to focus on smarter, faster and more precise designs.

“Eliminating molded products from our offering was an easy decision for us. Labs and Eye Care Practitioners share our vision in providing patients top-tier solutions that include better customization, overall clearer fields of vision and less quality issues. Semi-finished PAL’s limit us to standard designs for every patient, and as a company we’ve set higher standards for ourselves. Our goal is to provide the most advanced customized solutions and removing ourselves from molded products allows us to do exactly that. As our technology and lens solutions advance it makes perfect sense to discontinue designs that are not the best solutions for patients.” Raanan Naftalovich, CEO, Shamir Insight.

Shamir believes strongly in their decision as technology is leading the world. The introduction of the revolutionary Spark MiTM measuring device is just another example of that. Customization is key and digital is the only way to provide that unique customization to each individual patient. From measurements with the Spark MiTM to individualized lens designs, Shamir wants to provide the most technologically advanced personal experience to patients. It will not be long before other companies follow in their footsteps realizing the importance of focusing on the way of the future.

Shamir is excited for their movement of offering only 100% digital Freeform® lenses beginning July 1, 2017.


If you have any question or would like more information, please contact your Shamir Account Executive or Shamir’s Admin department at 877.514.8330.

Shamir Insight, Inc., is a fully owned subsidiary of Shamir Optical Industry, Ltd., an Israel-based company, which is engaged in the development, design and manufacture of premium progressive lenses for the ophthalmic industry. Serving as the Sales & Marketing center for the USA and Canada, Shamir Insight specializes in the marketing of premium progressive lenses under product brand names such as Shamir Autograph III®, Shamir Autograph II®, Shamir InTouchTM, Shamir Spectrum +TM, Shamir ElementTM, Shamir FirstPALTM, Shamir GolfTM, Shamir RelaxTM, Shamir Attitude III®, Shamir DuoTM, Shamir ComputerTM and Shamir WorkSpaceTM, the industry’s leading occupational lens. Exclusively designed with proprietary, patented EyePoint Technology®, a groundbreaking software program that utilizes ray-tracing to compute optical properties and simulate human vision, this extensive product line is distributed through a network of over 300 Shamir ReCreating Perfect Vision® partnering optical laboratories. Shamir Insight employs a large national sales force of Account Executives, many of whom are ABO-accredited educators who speak on a variety of optical topics to Eye Care Professionals. Shamir Insight is a member of Vision Council (VC) and the Optical Laboratories Association (OLA). The company was established in 1997 and is headquartered in San Diego, CA.


©2016 Shamir Insight Inc. All rights reserved. Shamir Insight, Inc. is a subsidiary of Shamir Optical Industries. Shamir InTouch, FirstPAL, Golf, Computer, WorkSpace, Spectrum +, Element and Duo are trademarks of Shamir Insight, Inc. ReCreating Perfect Vision, Shamir Autograph III, Attitude III, Shamir Autograph II, Freeform Lens Technology and EyePoint Technology are registered trademarks of Shamir Insight, Inc.

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