Shamir Releases New Visual Reality App

The Optical Journal - Optical News With Independent Views

San Diego, CA – June, 2017 – Shamir Insight, Inc launches an innovative way to  experience lenses with a new VR app called Shamir Visual Reality. The app is designed to give eye care professionals access to a tool designed to increase second pair sales by giving the patient the ability to “experience” the benefits of work place lenses. The VR experience showcases limitations patients may face while using reading and progressive lenses at work, versus the benefits of utilizing lenses designed specifically for their work environment.

Focused around Shamir’s WorkSpaceTM lens design, the VR videos include three 360° immersive visual experiences showcasing the best solution when priority focus is both mid-distance and near viewing. The three videos provide the Eye Care Practitioner options based on presentation time allowance and the patient work environment needs. Offering a depth of field, up to 10ft, Shamir WorkSpaceTM provides sharp vision whether the required focus is on the other desk or a colleague across the room. It is also the best solution for those who are actively moving around their work place throughout the day, providing clarity for tasks performed within 10ft. Shamir WorkSpaceTM incorporates Shamir’s revolutionary Natural PostureTM and IntelliCorridorTM technologies.

“The virtual reality app is another way of showcasing our dedication in providing innovative tools that not only assist Eye Care Practitioners but help patients understand how specially designed lenses for their profession can enhance their everyday life. Shamir’s technology is at the forefront of our success and we want to share that with our partners.” Mark Becker, Vice President of Marketing and Strategic Partnerships.

The app is free to download and is currently available on the Apple App Store and Google Play and can be found under the name Shamir Visual Reality. The app is compatible with smartphones, tablets and can be used with a VR headset. Shamir’s library of additional videos is also available for quick access through the new app.

For questions please contact Shamir’s Admin team at 877-514-8330.

Shamir Insight, Inc., is a fully owned subsidiary of Shamir Optical Industry, Ltd., an Israel-based company, which is engaged in the development, design and manufacture of premium progressive lenses and molds for the ophthalmic industry. Serving as the Sales & Marketing center for the USA, Canada, Central /South America and Mexico, Shamir Insight specializes in the marketing of premium progressive lenses under product brand names such as Shamir Autograph III®, Shamir Autograph II®, Shamir InTouchTM, Shamir Spectrum +TM, Shamir ElementTM, Shamir FirstPALTM, Shamir GolfTM, Shamir RelaxTM, Shamir Attitude III®, Shamir DuoTM, Shamir ComputerTM and Shamir WorkSpaceTM. Exclusively designed with proprietary, patented EyePoint Technology®, a groundbreaking software program that utilizes ray-tracing to compute optical properties and simulate human vision, this extensive product line is distributed through a network of over 300 Shamir ReCreating Perfect Vision® partnering optical laboratories. Shamir Insight employs a large national sales force of Account Executives, many of whom are ABO- accredited educators who speak on a variety of optical topics to Eye Care Professionals. Shamir Insight is a member of Vision Council (VC) and the Optical Laboratories Association (OLA). The company was established in 1997 and is headquartered in San Diego, CA.


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