Shamir Renews Partnership With BWT Alpine F1 Team

Shamir - BWT Formula 1

BWT Alpine F1® Team already uses several specialized projects and initiatives from the vision performance labs of Shamir, the world’s leading producer of high-performance lenses and part of the EssilorLuxottica Group. Shamir was instrumental in evaluating the team’s needs for advanced visual performance and delivering the most advanced safety equipment and precision lenses for optimum vision.

In 2023, Shamir launched Shamir Driver Intelligence™ lenses to improve driving performance and safety by enabling sharp and clear vision with less glare, day and night, and in low light conditions. Providing exceptionally wide and clear visual fields and enhanced color contrasts, these innovative lenses help drivers adjust to changing light, reduce eye fatigue, and improve reaction time, leading to heightened performance on the road. The development process for Driver Intelligence™ lenses incorporated feedback directly from the BWT Alpine F1® Team.

Shamir and the BWT Alpine F1® Team are now looking forward to continuing their fruitful partnership.

David Gendry, VP, Chief Commercial Officer BWT Alpine F1® Team & VP Communications Alpine brand:

“We are thrilled to extend our collaboration with Shamir, a partner that shares our dedication to pushing the boundaries of technology. We look forward to continuing our work towards visual excellence and introduce more state-of-the-art solutions with the work we are doing with Shamir.”

Yagen Moshe, Shamir Optical CEO:

“We are proud to continue our technical partnership with the BWT Alpine F1® Team, and we look forward to unlocking even greater visual performance with the team. Our continued partnership provides a unique avenue for Shamir to pursue our passion for innovation and developing unique and ground-breaking products. A wonderful collaboration as we have with the BWT Alpine F1® team, in a sport where performance is everything and every 0.1% matters, is perfectly in line with the Shamir mission of improving quality of life by improving vision.”

Zohar Katzmann, Shamir Optical Chief Technology Officer:

“Our developers are excited to continue working with the BWT Alpine F1® team. It is a partnership that sparks our imaginations and inspires creative innovation. Our mission is to deliver perfect vision under all conditions, to tailor personal vision solutions to our Alpine F1® partners, and to enhance the team’s performance and safety in the extremes of F1® competition. And it’s a two-way street because data from this team is analyzed and added to our data set to develop production lenses, including the Driver Intelligence™ lenses.”


About BWT Alpine F1® Team

BWT Alpine F1® Team competes in the FIA Formula One World Championship with race winners Esteban Ocon and Pierre Gasly. The team finished sixth in the 2023 Constructors’ Championship as it continues its quest to reach the pinnacle of Formula 1. Under the guidance of CEO Philippe Krief, Alpine is a French-style sports car brand founded in 1955 by Jean Rédélé. The Alpine Business Unit was created in 2021 and became the brand dedicated to innovative, authentic, and exclusive sportscars of the Renault Group, benefiting from the heritage and craftsmanship of its historic plant in Dieppe as well as the engineering mastery from BWT Alpine F1® Team, Alpine Racing, and Alpine Cars.


About Shamir Insight Inc.

Shamir Insight, Inc., USA (San Diego, CA), designs and manufactures premium progressive lenses and molds for the ophthalmic industry. Serving as the Sales & Marketing center for the USA. Shamir Insight, Inc., USA specializes in the marketing of premium progressive lenses, anti-reflective coatings and innovative technologies under product brand names such as Shamir Glacier Expression, Shamir Premium Single Vision Lenses Autograph Intelligence, Shamir Autograph III®, Shamir Autograph II+®, Shamir InTouch, Shamir Spectrum+, Shamir Glacier PLUS, Shamir Glacier PLUS Metaform, Shamir FirstPAL, Shamir Golf, Shamir Relax, Shamir Attitude III® SV, Shamir Duo, Shamir Computer and Shamir WorkSpace, Shamir Attitude® III Fashion, Shamir Attitude® III Sport, Shamir Genesis HD, Shamir Autograph III SV, Shamir Spectrum SV.

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