Silhouette Hosts Virtual Vision Expo

Silhouette Digital Showroom

Innovation and a pioneering spirit have been at the core of Silhouette’s DNA since the company was founded in 1964. Now, the premium eyewear brand is embracing digital innovation to optimize how it advises and serves its business partners.

The Silhouette Digital Showroom marks an important milestone in the company’s digital transformation. With this new virtual space, the internationally active premium eyewear brand opens its doors individually for its global business partners. During the current environment of social distancing and challenging business times, eyecare professionals can now interact with the brand from the comfort of their office or home, without the need for travel.

Timed around the annual eyewear tradeshow dates, the Silhouette Digital Showroom is open now through April 12th, providing a unique way to experience the Silhouette brand universe and the latest collections of premium products. The Silhouette Digital Showroom also features one-on-one consultations, allowing business partners to discover the brand through real-time consultation guided by Silhouette experts.

Silhouette Digital Showroom March 2021

Interactive content provides visitors with a richer experience of Silhouette’s premium products, enabling them to discover a uniquely innovative brand experience. “It’s never been so easy for our business partners to digitally immerse in the Silhouette brand environment to explore our latest premium products. And with one-on-one consultations, it’s a tailored overall service,” says Silhouette CMO, Michael Schmied.

In December 2020, Silhouette successfully introduced the Virtual Try-On tool on This tool will be linked with the Silhouette Digital Showroom, where it transforms the viewer’s screen into a virtual mirror and allows them to try on a wide variety of glasses online. Silhouette business partners, such as eyecare professionals, can now fully immerse themselves in the Silhouette brand online, while also learning more about the company’s sustainable philosophy, its materials, and its “Made in Austria” promise. Finally, there’s a section devoted to “100% Silhouette,” the company’s all-in-one lens, frames, and service offering. A perfect whole is the sum of perfect parts, and that’s why only 100% Silhouette delivers the sensation of perfect vision.

For Silhouette, this is only the beginning of its digital transformation journey. The premium eyewear brand is pioneering a new era of digital success and sharing it with its many valued business partners.

About Silhouette

What began in 1964 with a vision – eyewear as an accessory – has today become the world’s leading brand in lightweight quality eyewear: Silhouette. Under this brand, the lightest eyewear in the world is produced in Austria with a great love of detail, crafted mostly by hand in an individualized design using only the best materials and state-of-the-art technologies and exported to 100 countries across the globe. In 1999, Silhouette revolutionized the world of eyewear with Titan Minimal Art weighing just 1.8 grams, with no rims, screws, or hinges. Silhouette eyewear has accompanied astronauts into outer space on 35 missions, has traveled around the world with the Vienna Philharmonic Orchestra, and is worn by a number of big names in entertainment, business, and politics.

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