SNOB Milano SS21 Collection

“Be smart when it’s sun“. Intelligent and witty yet elegant and stylish. This season, SNOB Milano’s new range is inspired by the many meanings of the word “smart”. The Milanese brand has embraced the spring vibes, unleashing carefree and light-hearted desires through the use of colors, transparent materials, and different combinations.

Color is the real protagonist, ranging from matt pastel tones to bright shades such as cherry or lemon yellow. SNOB Milano is also offering a new take on lenses, including gradient and mirrored styles—all ZEISS Sunlens to guarantee the highest quality standards—to add an extra touch of personality to every model.

Bold and extravagant shapes appear alongside more classic pantos and aviators. The result is a perfectly balanced collection, combining the latest trends with classic style to satisfy an ever-growing audience. Two shapes are making their debut in the sunglasses collection, in addition to seven new designs in the brand’s signature collection of magnetic clip-ons.

A new addition to the sunglasses collection, the Audrey is a tribute to the elegance and levity of Audrey Hepburn, who inspired the new campaign. The bold frames perfectly encapsulate today’s trends, combining an enveloping ovoid shape with dark lenses, perfect for anyone who wants to express their inner diva. Pastel colors dominate the palette, in addition to a bolder black version with white polka dots.

Oliver, the only new design in the men’s collection, is destined to become a SNOB Milano classic, ideal for guys who understand the power of charm. With round lenses and metal temples, these glasses are set apart by their use of transparent materials, from classic tortoiseshell to sunny yellow.

As for the clip-on collection, SNOB Milano is offering an updated version of the Franca, last season’s success story, in addition to six brand new models. These charming designs feature mirrored elements and six new lens colors—emerald green gradient, brown gradient, smoke gradient, methane blue, red, bronze—as well as luxurious screen printed and laser engraved details on the temples. With large square lenses, the Franca now includes a more refined metal clip and distinctive color scheme, complete with gradient and mirrored lenses.

Finally, the feminine yet understated new Chicca model shines in a range of metallic colors, which create a truly dazzling look. Combining a fun geometric shape with sparkling colors, slipping on the Spritz glasses is like sipping an aperitif beside a Milanese canal. Their rhomboid frames, set with mirrored lenses, are guaranteed to make a statement.

Classic yet innovative: the Italian Stallon is a real oxymoron. With metal frames and a double bridge, SNOB Milano presents their first iconic aviators to feature clip-on sun lenses.

The Solferino, however, combines square lenses with a light metal frame, introducing a new shape to the SNOB universe, transporting us to the elegant Milanese neighborhood of Brera.

The Yuppie and Willy glasses are set apart by their regular yet bold forms. The former is a unisex take on pantos, while the latter are men’s sunglasses with rectangular lenses, both designed for progressive lenses and finished with practical and durable flex temples.

“Be smart when it’s sun” is also an invitation to all opticians, for whom SNOB Milano has created a selection of signs and displays to bring a touch of style to their shop windows and sales floors.

See the entire SNOB Milano collection on their website snobmilano.com and on Instagram @snobmilano