SNOB Milano | WonderSnob, IncredibleSnob, ItaloSnob, NarcoSnob

SNOB Milano MIDO 2024

SNOB Milano brought its two souls to Mido earlier this month: the young, eccentric, bold, colorful soul that characterizes the sunglasses collection and the super technical, understated, and strong personality of the optical collection with magnetic solar clip-on. Trend, fashion, and avant-garde vs. technical perfection and attention to detail. Two sides of the same coin, yin and yang. One does not exclude the other, rather they reinforce each other, dialogue, sometimes meet and exchange roles. Two souls, two targets, two visual, aesthetic, and communication languages.

It is precisely the new SNOB Milano sun campaign that attracts attention in this edition of Mido: WonderSnob, IncredibleSnob, ItaloSnob, NarcoSnob, etc. Irreverent as always, the stars of the campaign pose, wink, and provoke the viewer with the subtle irony that has always been a feature of the brand. Starting with the name: that snobbish adjective is always on the border between lightness and seriousness. These are glasses designed for those who do not like to be confined by definitions, or be subject to constraints: they are glasses for wearers who want to express their personality with maximum freedom, without prejudice.

Born to dare. This is the debut of Extasià and California, the two absolute star styles of the season: very low, pointed, feminine in the case of the former; low, wraparound, and unisex for the latter. Both noticeably inspired by the eighties and nineties, they are silhouettes that will ensure the wearer does not go unnoticed. The chromatic options of these models were also designed to amaze: twelve colors that range from classic black and white to lime and mustard…

Ying and yang. While the sunglasses collection is amazing, and makes you say ‘wow!’, the clip-on collection is more comforting and balanced and makes you exclaim ‘ooooh!’. They are models that turn towards an effective and visual lightness. The five new plastic models are less bulky than the previous ones, while the three new titanium models – a material that has entered the collection in all respects and has become an absolute mainstay since its debut – choose a single-piece milled front that allows for greater play with styles and volumes. It is a broad, targeted range, perfectly balanced and thoughtfully designed down to the smallest details, characterized by the excellence of the manufacturing and the quality of the materials. A collection that has rightfully entered the high range of the clip segment because it is loved not only by the final audience but above all by the direct interlocutors of the brand: opticians, who recognize the brand and its production company for its quality and precision.

About SNOB Milano

SNOB Milano puts the product at the center of its target. Innovative appeal thanks to a consistent product culture. SNOB Milano will satisfy and stimulate your curiosity and style. The great partnership with ZEISS sun lens dept. brings quality and technology at the highest standards of the market.

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