Studio Optyx To Distribute ba&sh eyewear In The U.S.

Studio Optyx is thrilled to announce that they’ve become the exclusive US distributor of the French brand ba&sh eyewear, made in collaboration with SEAPORT ODLM. Introducing the collection to the US for the first time, Studio Optyx plans its first official showing of the ultra-feminine brand at their upcoming Vision Expo West exhibit in Venetian Suite #35-205.

“Studio Optyx is proud to announce a partnership with SEAPORT ODLM, serving as the first and exclusive US distributor of ba&sh eyewear. As a family business, it is important that our values align with our partners, and we’ve been continuously impressed by SEAPORT ODLM and ba&sh’s commitment to quality, style, and detailed craftsmanship. We are honored to be part of the eyewear collection’s debut in the US, and excited to add the Parisian brand to our current collections, which includes Erkers1879, NW77th, Tocco, and Monoqool,” says Jack Erker III, President and CEO of Studio Optyx Inc.

Founded in 2003 by best friends Sharon Krief and Barbara Boccara, ba&sh is a feminine brand of luxury clothing and accessories, designed by women for women. With help from SEAPORT ODLM, ba&sh’s first eyewear collection was launched in 2016, releasing an array of feminine eyeglasses and sunglasses. The ba&sh brand became international in 2018 when it opened its first concept store in New York City, and they have since expanded to 288 points of sale around the world. Inspired by Krief and Boccara’s dream wardrobe, each frame is adorned by delicate details and fine lines, giving the French collection a look of elegance with the aim to promote feelings of beauty and confidence in each wearer. A range of shapes and sizes can be found throughout their metal and acetate eyewear models, which feature a blend of classic and original colors.

ba&sh BA1063

“SEAPORT ODLM is thrilled to be partnering with Studio Optyx, which becomes our exclusive distributor for ba&sh eyewear on the US market. Like us, Studio Optyx is a family company, where product quality and customer satisfaction are at the core of everything we do. We are delighted to be working together and are confident that ba&sh eyewear will thrive in the United States thanks to Studio Optyx. The brand is having great success in the US and will continue to open new stores in the future. ba&sh lovers will now be able to wear their favorite brand’s glasses,” says Guillaume KESSOUS, CEO, SEAPORT ODLM.

Explore the ba&sh eyewear collection at Vision Expo West. Schedule your appointment today:

ba&sh sunglasses


About Studio Optyx

Studio Optyx is a family-owned design and manufacturing house of premium, luxury eyewear home to three in-house brands, Erkers1879, NW77th, and Tocco, and two distributor brands, Monoqool and ba&sh eyewear. With 144 years and 5 generations of optical excellence, Studio Optyx has aimed to achieve an unparalleled level of quality craftsmanship, focusing on a range of timeless and contemporary designs with only the highest quality of materials.

SILMO PARIS 20-23 September 2024