It is no surprise that going back to school is not always exciting for kids, but if they are heading back, they should do so [or deserve to do so] with extreme confidence and style! Westgroupe introduced this year’s brand-new Superflex Kids Back to School collection! All sorts of exciting shapes, colors, and patterns are ready to be rocked by boys and girls between the ages of 6-12! The collection offers 10 sets of kid-friendly models, 5 for boys [2 stainless steel and 3 acetate], and another 5 for girls [4 acetate and 1 stainless steel], each pair being available in three colors and two sizes.
Superbly, Superflex Kids’ frames are designed for both fit and fun. They are constructed with spring hinges for extra durability, comfort, and fit!
The boys’ collection is visually striking and adventurous due to the selection of bold and bright tones such as red, green, and black, camo print, checkered patterns, and fun detailing.
SFK 279 is guaranteed to impress with its square shape and custom laminate gradient acetate. Two of the colorways, Charcoal Camo Lime and Green Camo Lime, sport camo printed acetate on the temples and top half of the front while Black Checker Papaya combines three different acetate patterns to achieve a look that is truly unique.
Another outstanding design is the modified round SFK 287. All 3 colors offer distinct features for distinct tastes. The Navy Turquoise shade displays a gradient effect, while the Crystal Red is straightforward with its clear acetate front and red tone temples. Inspired by a wooden element, the Matte Charcoal Stripe is a two-tone acetate with a wood grain finish and an interesting pop of neon yellow.
Thanks to their awesome temple designs that will undoubtedly capture your boys’ attention, our stainless steel models creatively stand out, as per the rectangle-shaped SFK 281 and square-shaped SFK 284. The former introduces textured temples with black checkered patterns available in blue, navy red, and gray lime, while the latter has a fresh spray paint effect on both the interior and exterior of its temples.
Considering their love for playing dress up, the girls’ collection features soft and feminine colors such as pink and purple, soft shimmers, floral detailing, and polka-dot patterns to inspire their sense of style.
Glitter, glitter, and more glitter! One of our bestselling shapes is back and better than ever! SFK 285 is a modified round shape that comes in 3 colorways: Aqua, Indigo, and Bubblegum, accompanied by twinkling stars occupying the front of the temples and top corners of the frame.
Our SFK 288 model features a floral patterned acetate on both the Teal Raspberry and Purple Fuchsia colorways. Alternatively, the Blue Pink design is unique given its tie-dye patterned acetate and muted pink temples. All three shades present gold floral rivets on both end pieces, thereby elevating their aesthetic.
SFK 280 is a stainless steel model that has a flattering modified round shape and is available in 3 fun color-blocking hues: Blue Fuchsia, Purple Lavender, and Pink Turquoise. For a fun color contrast, the end pieces and temples have a laser-cut wave design that is highlighted by the bright pops of color, allowing the design to truly shine.
Established in 1961, WestGroupe is family operated with over 60 years of industry insight. Their mission is to provide unique and superior quality eyewear for the fashion-focused consumer. WestGroupe is driven by a commitment to excellent customer service and exceptional products.
WestGroupe is dedicated to defining future standards in the optical industry by developing, creating, and supporting innovative products and services that allow our customers to succeed. WestGroupe offers a premium selection of international brands in over 40 countries, including FYSH, KLiiK denmark, EVATIK, Superflex®, and OTP.