All good design should address an issue or meet a need. This sentiment is held close to mind at Tura, where we deeply value the research portion of the design process. It is through this research that we recently discovered a void in the marketplace for fashionable women’s eyewear in larger sizes. Through extensive travel across the U.S and conversations with our ECPs during that travel, we’ve learned that many women have resorted to wearing men’s frames or sunglasses, as standard ladies’ frames simply did not fit. Larger fitting women’s eyewear, meet your match: Lulu Guinness.
The Lulu Guinness collection has historically been developed in petite and standard sizes. However, we’ve extracted what works best in our Lulu collections, and infused these details into new styles to create a Lulu Guinness Large sized Collection. In fact, we’ve taken nine of our companies’ best selling Lulu styles and have carefully tweaked them to accommodate larger head-fits for women. Of the nine new styles, you can expect 4 fashionable Lulu metals, and 5 perfectly stylish plastics; all featuring the playful Lulu Guinness colors and whimsical details that have made this collection so successful. The need for fashion-conscious women’s eyewear in larger fits has finally been answered. Ranging from 56mm-60mm in size, and all things Lulu, we can hardly wait for you to catch glimpse!
Frame: L202 – This metal style with an uplifting brow features two whimsical patterns inside the temples to make this frame unmistakably Lulu.a
Colors: Black/rose gold and Brown/light brown
Available Size: 57-17-140
Frame: L204 – This wearable rectangular style comes in two best-selling colors, both featuring custom laminations and a stylish metal temple accent. The TOR color also exhibits playful Lulu Guinness polka dots on the outside of the temples.
Colors: Tortoise/Blue and Tortoise/Mint
Available Size: 57-15-135
Frame: L205 – This plastic ladies’ shape features an uplifting brow, complimented by two quintessential Lulu Guinness colorways: a fun glitter acetate and a vivacious tortoise over mint lamination.
Colors: Black/pink glitter and Tortoise
Available Size: 58-15-135
Check out the new 2017 styles on Tura’s recently launched on the reimagined website www.tura.com.
About Tura Inc.:
Tura Inc. is a leading optical design house based in Manhattan. Since 1938, the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader. Tura has inspired vision of eyewear as a fashion accessory gave rise to a series of industry milestones, including an exclusive partnership with Vogue magazine and the industry’s first designer brand license with Christian Dior. Today, Tura employs over 200 people in North America. The Tura Inc. brand portfolio includes; Tura, Kate Young for Tura, Ted Baker, L.A.M.B., gx by Gwen Stefani, Lulu Guinness, Brendel, Geoffrey Beene, Humphrey’s and TITANflex. Tura is a member of the Eschenbach Group of Germany. For more information, please visit: www.tura.com.