The Road To Sustainability

MIDO continues its journey on the road to sustainability with Stand up for green, the competition that recognizes those who plan and create their own stand by adopting eco-friendly criteria, inviting all exhibitors at the 2020 edition to take part. The winner will receive an award at the MIDO fair during an evening event organized to celebrate the event’s 50th anniversary and will star in a major communication project and website space, where a new dedicated area can be viewed (

The jury panel will consider the following criteria when awarding the prize: general sustainability of the stand, the level of innovation, originality, and the ability to convey a positive message to the public about the importance of environmentally-friendly choices for the future of humankind and the planet.

To register, exhibitors are asked to fill in and send the application form (available also on the website) with a description of the stand, the materials used, the approaches taken, the reasons behind the sustainable choices, and the goals for improvement in 2021.

The competition joins the already packed program of events to celebrate the 50th anniversary of MIDO, the international trade fair dedicated to leading international eyewear brands which has acted as a go-to event for the industry since 1970 both in Italy and abroad.

MIDO 2020 constitutes the first milestone on the road to sustainability, which will be celebrated at the fair with training and information events for visitors and exhibitors alike.

“We strongly believe that a commitment to sustainability is now a categorical necessity which everyone, companies and individuals alike, must adopt. We must, and I hope soon, be amazed more by those who are not eco-friendly than by those who are. Today, I am truly proud to announce that our commitment, after taking the first initial steps, is boosted by such an important initiative as the Stand up for green award, which as a priority hopes to incentivize our exhibitors to act by applying sustainable methods,” said Giovanni Vitaloni, President of MIDO.

NW77th Eyewear - The Optical Journal