The Spring/Summer 2024 Boss Eyewear Collection

Safilo Group and BOSS present the Spring/Summer 2024 BOSS Eyewear collection. The empowering #BeYourOwnBOSS campaign champions a self-determined life, driven by confidence, style, and a forward-looking vision. This season, self-determination takes center stage, underscoring that the choice is yours – the power to be your own BOSS lies within.

BOSS 1625S
1625S
BOSS 1655S
1655S

For Spring/Summer 2024, BOSS Eyewear is showcased by British singer and actress Suki Waterhouse, Italian tennis player Matteo Berrettini, and South Korean actor Lee Minho.
In the new campaign, each talent is pictured in a labyrinthine environment, moving out of the shadows, and into the light – poetically demonstrating how formative life choices can be.

BOSS 1657
1657
BOSS 1629
1629

This season, BOSS enriches its men’s and women’s eyewear collections with new sunglasses and optical frames in highly distinctive designs. Frames in lightweight Acetate Renew are composed of bio-based and recycled materials, while lenses are made of either bio-based nylon or Tritan™ Renew, a premium plastic made from recycled materials. The styles are offered in solid colors or Havana hues and are accented with signature metal embellishments in the form of iconic BOSS stripes.

Suki Waterhouse wearing BOSS eyewear
Suki Waterhouse

Cast: Lee Minho, Matteo Berrettini, Suki Waterhouse
Photographer: Mikael Jansson
Creative Direction: Trey Laird & Team Laird

 

About Safilo Group

Established in 1934 in Italy’s Veneto region, Safilo Group is one of the eyewear industry’s key players in the design, manufacturing, and distribution of prescription frames, sunglasses, outdoor eyewear, goggles, and helmets. The Group designs and manufactures its collections by blending stylistic, technical, and industrial innovation with quality and skillful craftsmanship. With an extensive global presence, Safilo’s business model enables it to monitor its entire production and distribution chain. From research and development in five prestigious design studios, located in Padua, Milan, New York, Hong Kong, and Portland, to its company-owned production facilities and network of qualified manufacturing partners, Safilo Group ensures that every product offers the perfect fit and meets the highest quality standards. Reaching approximately 100,000 selected points of sale worldwide with an extensive wholly owned network of subsidiaries in 40 countries and more than 50 partners in 70 countries, Safilo’s well-established traditional wholesale distribution model, which encompasses eyecare retailers, chains, department stores, specialized retailers, boutiques, duty-free shops, and sporting goods stores, is complemented by Direct-to-Consumer and Internet pure player sales platforms, in line with the Group’s development strategies.

Safilo Group’s portfolio encompasses home brands: Carrera, Polaroid, Smith, Blenders, Privé Revaux, and Seventh Street. Licensed brands include: Banana Republic, BOSS, Carolina Herrera, Chiara Ferragni, Dsquared2, Etro (starting from 2024), Eyewear by David Beckham, Fossil, havaianas, HUGO, Isabel Marant, Jimmy Choo, Juicy Couture, Kate Spade New York, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, M Missoni, Moschino, Pierre Cardin, PORTS, rag&bone, Tommy Hilfiger, Tommy Jeans and Under Armour.

About BOSS and HUGO BOSS

BOSS is made for bold, self-determined individuals who live life on their own terms, with passion, style, and purpose. Collections offer dynamic, modern designs for those who embrace who they are fully and unapologetically: as their own BOSS. The brand’s heritage tailoring, performance suiting, casualwear, denim, athleisure, and accessories cater to the style needs of the discerning consumer. Licensed fragrances, eyewear, watches, and kidswear complete the brand. The world of BOSS can be experienced in over 400 own stores worldwide. BOSS is the core brand of HUGO BOSS, one of the leading companies positioned in the premium segment of the global apparel market.

Erkers 1879 Eyewear - The Optical Journal

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