The Vision Council is promoting the importance of ultraviolet (UV)-protective eyewear through the celebration of National Sunglasses Day, taking place Saturday, June 27. The annual day of recognition reminds consumers that wearing sunglasses is not only fashionable but also a health necessity to protect the eyes from long- and short-term damage from the sun’s harsh UV rays.
As the COVID-19 pandemic continues to disrupt the lives of millions, a recent Google Community Mobility Report indicates that activity in outdoor places like national parks, public beaches, dog parks, plazas, and public gardens is up 52 percent, which means it is more important than ever to promote the importance of protecting one’s eyes from exposure to harmful UV rays.
The Vision Council encourages members and the industry at large to participate in National Sunglasses Day by posting on social media channels using the official hashtags, #SunglassesSelfie and #NationalSunglassesDay, and tagging @TheVisionCouncil on Facebook and Instagram and @OpticalIndustry on Twitter. The Vision Council has created downloadable marketing assets, including sample social media graphics and posts, web banners, posters, logos, and more. For access to the materials, visit nationalsunglassesday.com.
The Vision Council also encourages eyecare providers to engage their patients in discussions about healthy vision maintenance including the impact of UV eye exposure and the breadth of UV-protective eyewear options that are available. Additional information regarding UV eye protection and sunglasses is available on ThinkAboutYourEyes.com.
“As practices around the country are staring to reopen, National Sunglasses Day is a great way for eyecare providers to engage with patients in a positive way,” said Ashley Mills, CEO of The Vision Council. “By providing resources like shareable social media posts, we hope to make it easier for eyecare providers to connect with their patients and reinforce the importance of eye health.”
This year, The Vision Council will elevate awareness of the campaign and encourage consumers to get involved through the distribution of a press release over PR Newswire.
For more information about the National Sunglasses Day campaign, visit nationalsunglassesday.com. For questions regarding the campaign and to share your company’s efforts to help promote National Sunglasses Day, please contact Hayley Rakus at [email protected].
About The Vision Council
Championing better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums. Furthermore, through a partnership with Think About Your Eyes, The Vision Council supports consumer education around eyewear and eyecare.