Think About Your Eyes: A Call to the American Public

The Optical Journal - Optical News With Independent Views

The world of eye care is getting its “Got Milk?” campaign from a non-profit, non-commercial subsidiary of The Vision Council.  Think About think-about-your-eyesYour Eyes is a national public awareness initiative backed by an aggressive advertising campaign expected to reach at least 120 million consumers through a combination of prime-time cable TV and drive-time broadcast radio spots, online videos and banner ads, print ads in major magazines (e.g. People and Sports Illustrated) and social media efforts. All advertising directs consumers to visit the Think About Your Eyes website to find their local Think About Your Eyes member eye care provider.

HOYA is one of the industry leaders supporting this initiative and we are encouraging all of our accounts to become a member. There are two annual membership options ($250 for Basic and $500 for Premium), both of which allow eye care providers to list themselves on the campaign’s “Find a doctor near you” locator on the campaign’s website.

There are two ways HOYA accounts can acquire a membership:

  1. Visit to sign up to be listed on the official doctor locator.  For more information, contact Jon Torrey, director of professional relations, at 972-800-8544 or
  2. Use you HOYA Honors Program (HHP) points. When you log into you can add either membership option to your shopping cart. We then work with The Vision Council to coordinate you invoice and membership set up.

You can also ask your HOYA Territory Sales Manager for assistance with signing up by filling out the online form here. Make sure when prospective patients think about their eyes, they can think about you!

P.S. The American Optometric Association (AOA) has endorsed the strong, clear educational messaging of the Think About Your Eyes initiative as a great way to improve the vision health of the general public and convince people to go in for their annual eye exam. So far more than 400,000 visitors have already visited the campaign’s website!

TC Charton Eyewear - Made To Fit