Think About Your Eyes, a national public awareness campaign presented by The Vision Council and the American Optometric Association that aims to promote the importance of getting an annual comprehensive eye exam with an optometrist, announced Shopko Optical as the latest industry partner to lend its support to the national campaign. For more than 40 years, Shopko Optical has provided excellent patient-centric care and high-quality eyewear through its dedicated team of nearly 700 optometrists and opticians. Shopko Optical centers have been opened in Idaho, Illinois, Iowa, Michigan, Minnesota, Montana, Nebraska, South Dakota, Utah, Washington, and Wisconsin.
Shopko Optical joins a growing collective of eyecare industry partners, along with The Vision Council and the American Optometric Association, in providing resources for Think About Your Eyes’ national awareness efforts.
Since launching nationally in late 2014, the Think About Your Eyes campaign has seen incredible results as it seeks to motivate public behavior for eye health. Notably, Think About Your Eyes has influenced more than 11 million people to get eye exams and improve their overall quality of life. With more than 1 billion impressions annually, the omnichannel campaign continues to reinforce that vision health is an important part of overall health and wellness. Current supporters include The Vision Council, American Optometric Association, Alcon, Essilor, Johnson & Johnson Vision, Luxottica, Transitions, National Vision, Hilco Vision, EyeMart Express, Walman, Eschenbach, Special Eyes, Optelec, Compliancy Group, Jobson Optical Group, and more than 22,000 optometrists.
“We are proud to announce our support of the Think About Your Eyes campaign,” said Russ Steinhorst, CEO of Shopko Optical. “Our belief in the importance of eyecare and eye health aligns perfectly with Think About Your Eyes’ efforts to elevate the public’s awareness of the connection between vision health and overall health.”
For more information on Think About Your Eyes, please visit thinkaboutyoureyes.com.
Industry members interested in becoming official Think About Your Eyes partners should contact Jane Balek, Executive Director of Think About Your Eyes, at [email protected].
Eyecare providers who wish to become Think About Your Eyes members should visit https://thinkaboutyoureyes.com/finder-registration or contact Eryn Quinn, Administrative Coordinator, at [email protected].
About Think About Your Eyes
Think About Your Eyes is a national public awareness initiative focused on educating consumers about the importance of vision health and annual comprehensive eye exams. The campaign is presented by The Vision Council and the American Optometric Association along with 42 state optometric associations, and vision industry partners including Alcon, All About Vision, Compliancy Group, Eschenbach, Essilor, EyeMart Express, Hilco Vision, Invision, Jobson Optical Group, Johnson & Johnson Vision, Luxottica Group, National Vision, Inc. (NVI), Optelec, Shopko Optical, Transitions, Vision Expo, and Walman Optical. For more information, visit www.thinkaboutyoureyes.com.
About The Vision Council
Championing better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building, and industry forums. Furthermore, through a partnership with Think About Your Eyes, The Vision Council supports consumer education around eyewear and eyecare.
About Shopko Optical
Shopko Optical is the trade name of Shoptikal LLC, an affiliate of Monarch Alternative Capital LP. For more than 40 years, Shopko Optical has provided excellent patient-centric care and high-quality eyewear through its dedicated team of nearly 700 optometrists (independent doctors of optometry in IA, ID, MT, SD and WA) and opticians. Shopko Optical expects further growth in 2020 and beyond. For more information, visit Shopko.com.