TO DO: Prepare For Q4 2017

The last quarter of any given year is generally speaking where most retailers make their money or year.The same is true for Eyecare Professionals: There are numerous gift giving and gift certificates opportunities. Add in Use it or Lose it Insurance programs, Use it or Lose it Co-op Advertising programs, Cyber Monday, Black Friday, Small Business Saturday,  Shop Small, Shop Local.. there are so many opportunities for the Eye Care professional it pays to be prepared.


To Do

Oct. 1- National Homemade Cookies Day 

Found on

Oct. 1- National Fire Pup Day 

Alain Mikli Dalmation Eyewear

Oct. 1- Vegetarian Day


Oct. 2- National Manufacturing Day: how about posting videos on optical frames and lenses are made.

Oct. 2- Name Your Car Day

Pierre Eyewear
Pierre Eyewear

Oct. 3- National Golf Day 

Golfers Day

Oct. 3- National Boyfriends Day

Oct.5- Do Something Nice Day

Oct. 5- World Teachers Day 

Luxe Labortory via Santinelli

Oct. 6- World Smile Day

Oct 9- Columbus Day

Oct 11- It’s My Party Day

Oct. 12- World Sight Day 

World Sight Day Challenge

Oct. 12- Stop Bullies Week

Oct. 13- Friday The 13th

Oct. 14- National Knitting Week

Knitted sunglasses

Oct. 14- Native American Day

Oct. 15- World Handwashing Day  

Jeremy Scott x Linda Farrow Sunglass Hands



Oct 17: Wear Something Gaudy Day – this could be really [email protected]

Oct. 21- Apple Day in the UK

Oct. 22- Mother- In-Law Day

Oct. 23 International Snow Leopard Day 

Snow Leopard Lenses
Snow Leopard Lenses

Oct. 25- National Orange Day– Wear Orange to protest violence against women and girls.

Oct. 25- International Shoe Lover Day; Have fun with this one!

Oct. 26- National Hug A Sheep Day

Hug A Sheep Day
Hug A Sheep Day

Oct. 27- Frankenstein Day


Oct. 28- National Chocolate Day (Another one)

Oct. 28- Make A Difference Day

Oct. 29- National Cat Day (Trivia) and Cat- Eye Eyewear.

Urbani Ottica

Oct. 31- Halloween


To Do Plan On:

  • Black Friday
  • Small Business Saturday
  • #OptOutside
  • Cyber Monday
  • Flex Benefits
  • Start working on your 2016 Marketing Budget
  • Plan Holiday Party if haven’t already.

Holidays By Day 

Nov. 1- Day of the Dead

Nov. 7-  Book Lovers Day  and merchandising here 

Nov. 8- National Radiology Day (History of x-ray Vision)


Nov. 8- Nacho Day

Nacho Eyewear

Nov. 11- Veterans Day

Nov. 13- World Kindness Day

Nov. 14- World Diabetes Day

Nov. 15- World Philanthropy Day

Nov. 15- America Recycles Day


Nov.16- National Fast Food Day

Nov 17- Great American Smoke Out

Nov. 17-

Wildfox Peace Sign Sunglasses

Nov. 21- World Hello Day

Nov. 21- National Cranberry Day

Nov. 24- Thanksgiving

Turkey Shades for Thanksgiving
Turkey Shades for Thanksgiving

Nov. 25- Black Friday

Nov. 25- Buy Nothing Day

Nov 26- Small Business Saturday

Facebook- Buy Local
Image credit Unknown

Nov. 26- National Cake Day

Found on
Found on

Nov. 28- Cyber Monday

Nov 28- Giving Tuesday (See Giving Tuesday)


  • Christmas
  • National Safe Toys Month
  • Hanukah (Check Days)
  • National Bingo Month ( This could be a really fun Facebook engagement)

To Do

  • Set up Marketing Calendar For 2016
  • Set up Business Plan for 2016.
  • Pull Coop Advertising together to send in.
  • Put Old stock on sale to get rid of

Holidays By Day 

Dec.1- Eat a Red Apple Day

Dec 4- World Conservation Day

Dec 4- World Cookie Day

Dec 5- International Volunteer Day

Dec 7- Pearl Harbor Day

Dec 8- RIP- John Lennon 

Dec 9- Christmas Card Day

Dec 10- Human Rights Day

Dec. 12- Poinsettia Day

Dec 13- Ice Cream Day 

J Crew Promoting Jewelry Using Ice Cream Cones.

Dec 13- Violin Day 

Dec. 13- National Day of The Horse

Horse Eyewear by Pierre Eyewear

Dec 18- Bake Cookies Day-Check out our Pinterest Board  Fun for Eyeglass Cookies.

Dec 21- Crossword Puzzle Day

Dec 21: Winter Solstice Day which is the shortest day of the year.

Dec 21- Look on The Bright Side Day

Dec. 24- Jan 1 Hanukkah

Dec. 24- National Chocolate Day (Pinterest Board Chocolate)

Dec. 25- Christmas

Dec. 28- National Card Playing Day 

Dec. 31- New Years Eve 

There are many, many more holidays to celebrate and have fun with. If I missed any or the dates are wrong,  please let us know.

IOT Digital Ray-Path 2 White Paper - The Optical Journal