Tommy Hilfiger, which is owned by PVH Corp., is pleased to announce the Spring/Summer 2023 TOMMY HILFIGER Junior eyewear collection. The selection, designed and manufactured by Safilo Group S.p.A, is revealed in a campaign featuring world-record-holding Brazilian professional skateboarder, Gui Khury, the first and only athlete to complete the trick 1080° on a vertical ramp and the youngest male athlete to win a gold medal at the X-Games. The collection, shot on location in Los Angeles, California, features a range of sporty styles for kids and teenagers that channel classic preppy heritage with playful twists.
“I am thrilled to be a part of the Tommy Hilfiger Eyewear campaign this year,” says Gui Khury. “The photo shoot was really fun, and the glasses have a classic and cool style. I really enjoy wearing Tommy Hilfiger’s glasses, they fit right in with my lifestyle, especially now when it’s summer in Brazil.”
The selection of kids’ and teenagers’ modern classic optical frames come with subtle detailing and pragmatic design features.
- TH 2026: Panthos-shaped optical frames for 11-15-year-olds, crafted in eco-injected resin with the temples personalized by the iconic TOMMY HILFIGERflag, and enriched by a distinctive polo pique texture. Available in opal brown with blue temples; matte black; gray with dark green temples; and blue.
- TH 1925: Round optical frames for 7-10-year-olds, crafted in lightweight stainless steel with adjustable-length temples completed by tips in eco-injected resin with the TOMMY Hilfiger logo engraved and subtly visible. Available in gold; matte black; palladium; and matte blue.
- TH 1926: Round optical frames for 7-10-year-old teens crafted in eco-injected resin with the temples personalized by the iconic TOMMY HILFIGERflag and a distinctive color-contrast detail on the temple tips. Available in pink with blue temples; red; blue; gray; and light gray with blue temples.
About TOMMY HILFIGER
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates an iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping the culture around the world. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men’s, women’s, and kids’ sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity.
About PVH Corp.
PVH is one of the world’s largest and most admired fashion companies, connecting with consumers in over 40 countries. Their global iconic brands include Calvin Klein and TOMMY HILFIGER. Our over 140-year history is built on the strength of our brands, our team, and their commitment to drive fashion forward for good. That’s the Power of Us. That’s the Power of PVH.
About Safilo Group
Established in 1934 in Italy’s Veneto region, Safilo Group is one of the eyewear industry’s principal players in the design, manufacturing, and distribution of optical frames, sunglasses, sports eyewear, goggles, and helmets. The Group designs and manufactures its collections by blending stylistic, technical, and industrial innovation with quality and skillful craftsmanship. With an extensive global presence, Safilo’s business model enables it to monitor its entire production and distribution chain. From research and development in five prestigious design studios, located in Padua, Milan, New York, Hong Kong, and Portland, to its six company-owned production facilities and network of qualified manufacturing partners, Safilo Group ensures that every product offers the perfect fit and meets the highest quality standards. Reaching approximately 100,000 selected points of sale worldwide with an extensive wholly owned network of subsidiaries in 40 countries and more than 50 partners in 70 countries, Safilo’s well-established traditional wholesale distribution model, which encompasses eyecare retailers, chains, department stores, specialized retailers, boutiques, duty-free shops, and sporting goods stores, is complemented by Direct-to-Consumer and Internet pure player sales platforms, in line with the Group’s development strategies.
Safilo Group’s portfolio encompasses its own core brands: Blenders, Carrera, Polaroid, Privé Revaux, Safilo, Seventh Street, and Smith. Licensed brands include: Banana Republic, BOSS, Carolina Herrera, Chiara Ferragni, David Beckham, Dsquared2, Fossil, havaianas, HUGO, Isabel Marant, Jimmy Choo, Juicy Couture, kate spade new york, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, M Missoni, Moschino, Pierre Cardin, PORTS, rag&bone, Swatch, Tommy Hilfiger, Tommy Jeans and Under Armour.
About Gui Khury
Gui Khury was born to be a phenomenon in the sport and, from an early age, life brought him a skateboard. Since he was 5 years old, he has been showing skills and courage to face “big people” tricks. Today, at the age of 14, the prodigy child holds unprecedented wins. Gui has 3 world records certified and published by the Guinness Book and is one of the great names in the men’s skateboarding scene.
In July 2021, he made history by being the first skater to complete, in a championship, the 1080° – three complete spins in the air – on a vertical ramp, and the youngest athlete to win a gold medal at the X Games, the biggest and most respected extreme sports competition. He holds five X Games medals in total. Gui Khury was also called up for the first time to join the Brazilian Junior Skate Team and represent the country in the 2022 and 2023 seasons, being one of the big names to seek a spot in the Olympic Games in Paris 2024.