Transitions Optical, Inc. has named the finalists for its annual Transitions Innovation Awards program, which recognizes both individuals and companies for their innovative efforts to support the Transitions® brand over the past year. The winners will be announced later this year and honored during Transitions Academy 2022, January 16-19.
“2020 was a unique year, and it’s now more important than ever to focus on the highlights and celebrate our Innovation Award finalists and their achievements,” said Jose Alves, general manager, Americas, Transitions Optical. “We’re thankful for their continued commitment to the Transitions brand and look forward to showcasing this excellent group and their strong efforts from the previous year.”
2020 Transitions Brand Ambassador
The Transitions Brand Ambassador award celebrates an individual who best showcases their dedication to be an influential advocate of the Transitions brand. The 2020 finalists include:
- Ric Peralta, ABOC, Optical Manager – Focal Point Optometry (Fullerton, California)
- Rachel Hill, Optician – Personal Eyes (St. Catharines, Ontario)
- Roxanne Fermin, O.D. – Priority Vision Optometry (Los Angeles, California)
U.S. Eyecare Practice of the Year
The U.S. Eyecare Practice of the Year title recognizes independent eyecare practices in the U.S. that are actively promoting healthy sight to their patients and within their local communities, and who have demonstrated excellence in supporting the Transitions brand. The 2019 finalists include:
Canadian Eyecare Practice of the Year
The Canadian Eyecare Practice of the Year title recognizes independent eyecare practices in Canada that are actively promoting healthy sight to their patients and within their local communities, and who have demonstrated excellence in supporting the Transitions brand. The 2020 finalists include:
U.S. Retailer of the Year
The U.S. Retailer of the Year title is awarded to a retailer in the United States for actively supporting the Transitions brand and demonstrating a commitment to enhancing the vision of their customers and communities. The 2020 finalists include:
Best in Marketing
Best in Marketing honors an individual or company for their creative and strategic marketing tactics to effectively promote the Transitions brand or Transitions family of products among customers or within their communities. The 2020 finalists include:
Best in Training
The Best in Training award celebrates an individual, company or educator that has shown creativity in developing or offering training and education opportunities that include dispensing photochromic lenses, the Transitions brand or Transitions family of products. The 2020 finalists include:
About Transitions Optical
Transitions Optical is the leading provider of photochromic (smart adaptive) lenses worldwide, having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990. As a result of its relentless investment in research, development, and technology, Transitions Optical offers a wide variety of eyeglass lens and shield products, setting new standards of advanced performance to provide ever-increasing visual comfort and optimum harmful blue light protection, and always blocking 100% of UVA and UVB rays.
Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics. For more information about the company and Transitions® Light Intelligent Lenses™, visit Transitions.com.