Transitions Optical Premieres “The Pulse”

Transitions Optical Premieres “The Pulse,” A Virtual Event For Eye Care Professionals from Around the World

Transitions Optical is redefining what it means for eye care industry professionals to gather online through a first of its kind, global virtual event—Transitions® The Pulse. The Pulse event is free to attend and will broadcast on Tuesday, February 9, at 12:30 p.m. ET/9:30 a.m. PT and 6 p.m. ET/3 p.m. PT.

The broadcasts will explore the state of the industry globally, and Transitions leadership will offer a sneak-peek into future Transitions® lens products, protection and style. The event will feature internationally renowned author and keynote speaker Doug Stephens, founder of Retail Prophet, who will share his unique perspective on retailing, business, and consumer behavior. The Pulse will include:

  • Connect live – watch keynotes by expert speakers on the future of the industry and the latest innovations and solutions, including ABO accredited, skills training and professional development.
  • Get close – share best practices, look at future trends and discover fresh insights on consumers from all over the world.
  • Let us gather – to build the strength and intelligence we need to make our business thrive in 2021.

Transitions The Pulse is not just another online webinar,” said Patience Cook, director of North America marketing, Transitions Optical. “We want to bring together the optical community for a virtual event with connectivity at its core. Attendees from over 42 countries will connect and learn with peers while hearing from leaders in eyecare and beyond with compelling insights to transform 2021 into a year of opportunity.”

All optical industry professionals are encouraged to register to attend the global event at


About Transitions Optical

Transitions Optical is the leading provider of photochromic (smart adaptive) lenses worldwide, having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990. As a result of its relentless investment in research, development and technology, Transitions Optical offers a wide variety of eyeglass lens and shield products, setting new standards of advanced performance to provide ever-increasing visual comfort and optimum harmful blue light protection, and always blocking 100% of UVA and UVB rays.

Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics. For more information about the company and Transitions® Light Intelligent Lenses™, visit or

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