Transitions Optical has refreshed its online Kids Program for the upcoming school year. The collection of educational, entertaining and engaging resources on the protection and style benefits of Transitions® Signature® GEN 8™ has expanded to include content designed for teens and parents. Resources for eyecare professionals including updated in-store POS, social media and email assets, and education courses are available on TransitionsPRO.com/Kids.
The new web page for parents offers information on the importance of protecting children’s growing eyes and helping them see their best in any light condition. Emphasizing the style and protection of Transitions Signature GEN 8 lenses, the new teen webpage allows students to create their unique look through a contactless, virtual try-on. Teens can also choose from a collection of frames and visualize themselves in all seven of the Transitions® lens style colors, including gray, graphite green, brown, sapphire, amethyst, amber and emerald. The webpage designed for kids also features a virtual try-on and an optical illusion game and trivia, allowing children to learn about Transitions lenses in a fun and immersive way.
About Transitions Optical
Transitions Optical is the leading provider of photochromic (smart adaptive) lenses worldwide, having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990. As a result of its relentless investment in research, development and technology, Transitions Optical offers a wide variety of eyeglass lens and shield products, setting new standards of advanced performance to provide ever-increasing visual comfort and optimum harmful blue light protection, and always blocking 100% of UVA and UVB rays.
Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics. For more information about the company and Transitions® Light Intelligent Lenses™, visit Transitions.com.