Transitions Optical Releases New Back-to-School Assets for Kids

Transitions lenses for kids

Transitions Optical has released updated back-to-school resources for the upcoming school year to share the benefits of Transitions® lenses for kids. The refreshed back-to-school assets include educational and interactive content for parents and students and promotional resources for eyecare professionals.

Parents and students can learn more about Transitions lenses by visiting On the website, students can try on Transitions lenses virtually, play cool optical illusion and eye spy games, and test their knowledge with trivia.

Resources for eyecare professionals to promote in their practice and online can be accessed at Eyecare professionals can utilize the kids dispensing guide to educate parents on the importance of protecting young eyes from UV and harmful blue light* sources indoors and outdoors, and how Transitions lenses are a great solution. The back-to-school assets for ECPs also include posters, a counter card, and window cling that provide educational content and a QR code for patients to access the consumer website in-office. A digital toolkit is also available to download for the practice’s website, email campaigns, and social media efforts. The digital toolkit assets include digital banner graphics and social media posts, cover photos, and story graphics featuring Transitions® Signature® GEN 8 lenses in gray, sapphire, and emerald.

Transitions Optical’s back-to-school resources are available to consumers at and promotional assets for eyecare professionals are available on

*”Harmful blue light” is calculated between 380nm and 460nm.

About the Transitions® Brand 

Transitions® eyeglass lenses and shields set new standards of advanced performance to provide ever-increasing visual comfort and optimum harmful blue light protection, and always blocking 100% of UVA and UVB rays. Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics. For more information about Transitions® Light Intelligent Lenses, visit or

SILMO PARIS 20-23 September 2024