Ultra Limited Spring/Summer 2024 Campaign Launch

Ultra Limited SS 2024 campaign image

Italian brand Ultra Limited is proud to present its captivating Spring/Summer 2024 campaign, which seamlessly combines the glamorous allure of handcrafted frames with the elegance of silk scarves to showcase endless styling possibilities.

Ultra Limited SS 2024 campaign image

Elevating eyewear to new heights, each unique frame is thoughtfully paired with luxurious atelier scarves, a tribute to Italian craftsmanship. Amidst a myriad of bold color combinations and sophisticated shapes, the company’s dedication to artisanal excellence shines through in every detail.

Ultra Limited SS 2024 campaign image

Featuring recent releases showcased at MIDO 2024, including the models Spargi, Lido, Pellestrina, Tropea, and Manfredonia, the campaign imagery draws inspiration from the scarves themselves. With vibrant colors and patterns mirroring those of the eyewear, it creates a striking visual narrative.

Ultra Limited SS 2024 campaign image

“…for the Spring/Summer 2024 campaign, we evolved the decorative scarves concept to empower our models to freely express themselves, show their personality, and revel in the playful spirit of our inimitable frames…” Tommaso Poltrone, Ultra Limited.

Ultra Limited SS 2024 campaign image

Best-selling models Catanzaro, Carrara, Brindisi, and Siracusa Tortona also take center stage, with the photographer skilfully portraying the charisma and beauty of Ultra Limited spectacles against a backdrop of turquoise, butterscotch orange, and green tones.

Ultra Limited SS 2024 campaign image

 

About ULTRA Limited

They don’t want to be different. They want to be unique. Each frame ULTRA Limited makes is laser-printed with a progressive serial number that guarantees its authenticity and uniqueness. And to make your glasses even more exclusive, you can choose to personalize them with your name or signature. Each pair of glasses is handcrafted by Cadorini artisans, the only experts able to create a product that is as complicated as it is original, dedicating more than 40 days of work to creating each pair. To create unique collections, 196 new shades are chosen every six months: 8 to 12 different color plates are used on each frame, with more than three trillion possible combinations. Each pair of Ultra Limited glasses is handcrafted to be unique: no one will have a pair like yours.

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