UN-TI-TLED Celebrates First Anniversary

Storytellers merch from UN-TI-TLED

UN-TI-TLED, the innovative creative agency specializing in the eyewear industry, is proud to celebrate its first anniversary. Over the past year, UN-TI-TLED has achieved remarkable milestones and established itself as a dynamic force in the creative sector.

“It took over 20 years of design expertise and deep involvement in the eyewear industry to finally start UN-TI-TLED, and we are so thankful for the support we’ve received this past year. We believe our clients are collaborators, and we work together to reshape and create new stories,” said Nico Roseillier, Founder of UN-TI-TLED.

In its first year, UN-TI-TLED has partnered on numerous exciting projects. Notably, the agency collaborated with Ac Magazine to deliver stunning photoshoots that captivated readers. The agency also played a pivotal role in celebrating the 50th anniversary of 20/20 Magazine by designing an immersive installation at the Vision Expo, showcasing its ability to blend creativity with impactful storytelling and leaving a lasting impression on attendees. Roseillier, also the director of the NOW program at Vision Expo, hosted the second edition of the NOW Design Awards, honoring innovative and boundary-pushing designs in the eyewear industry.

Throughout the year, UN-TI-TLED has had the privilege of working with numerous visionary “collaborators” who share a passion for creativity, innovation, and storytelling. On the frame side, some of the agency’s latest collaborations included ANWULI Eyewear, which brought together unique design perspectives. Additionally, several other eyewear collections are currently in the making and set to debut in the next few months. Amid these projects, the objective of sharing stories and knowledge has taken on an important role, as Roseillier delivered ABO-certified classes to numerous opticians on storytelling through eyewear design and manufacturing.

With such a strong start, UN-TI-TLED is looking forward to spreading its visionary outlook and creative expertise with a commitment to pushing the boundaries of creative storytelling and design.

“As we celebrate this milestone, we extend our heartfelt thanks to everyone who has been part of our journey. Here’s to many more years of creativity, innovation, and successful collaborations,” added Nico Roseillier.

In celebration of its anniversary, UN-TI-TLED has launched a capsule collection of merchandise illustrating its belief that “STORYTELLERS ARE THE NEW DESIGNERS.”



UN-TI-TLED is a creative agency with over 20 years of expertise in the eyewear industry. We specialize in crafting unique and immersive experiences that transcend the ordinary, helping companies think outside the box and explore new creative avenues.

SILMO PARIS 20-23 September 2024


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