United Colors of Benetton Spring-Summer 2024 Optical Collection

United Colors of Benetton has been a leading Italian brand that has always championed positivity and inclusivity throughout its six decades. For the new season, the SS24 optical collection introduces 7 new acetates and 1 semi-rimless metal, for women and men, evolving Benetton’s legacy of playful and contemporary design while staying true to the brand’s spirit of individuality.

WOMEN’S COLLECTION

A classic and wearable women’s eyewear style, BEO1110, is reimagined in bold color options, such as a Glossy Crystal Red. The contrast lamination on the top of the front, creates a playful, feminine accent of the fully acetate frame.

United Colors of Benetton BEO1110
BEO1110

BEO1113 is a subtle, cat-eye-shaped, women’s eyewear style, in rich spring-inspired tones such as Glossy Crystal Purple/Yellow, Crystal Green/Blue and Crystal Pink/Yellow, featuring thicker, transparent temples. The on-trend silhouette and unexpected hue of mixed colors layered into the acetate illustrate the brand’s direction of lively, modern design.

United Colors of Benetton BEO1113
BEO1113

MEN’S COLLECTION

Men’s style BEO1117 presents a thoughtful combination of colors in acetate with contrast front and temples. The trend-led frame, showcased in a Glossy Crystal Blue, is designed to suit a variety of face shapes while delicate enamel stripes close to each end plus the Benetton flag inside each temple tip confirm the style’s proud brand heritage.

United Colors of Benetton BEO1117
BEO1117

BEO1118 is a lighter acetate frame with similar enamel stripes and a Benetton flag motif also on the temples and temple tips. Each color option from a Dark Grey to a Classic Tortoise brings bold, masculine energy providing a stylish nod to the season ahead.

United Colors of Benetton BEO1110
BEO1110

About Benneton Group

Benetton Group is one of the best-known fashion companies in the world, present in the most important markets in the world with a network of about 4000 stores; a responsible group that plans for the future and lives in the present, with a watchful eye to the environment, to human dignity, and to a society in transformation.

The Group has a consolidated identity comprised of color, authentic fashion, quality at democratic prices, and passion for its work: these values are reflected in the strong, dynamic personality of the brands United Colors of Benetton and Sisley.

 

About MONDOTTICA USA

Established in 2010, Mondottica USA was formed by Harvey Ross and is based in Warren, NJ. Mondottica USA operates within a 27,000 square foot state-of-the-art facility which includes all company operations, warehouse, and fulfillment center. Mondottica USA distributes fashion brands and its own collections throughout the Americas. Collections include Anna Sui, Joules, Karen Millen, Pepe Jeans, Ducati, United Colors of Benetton, Bloom Optics, Christian Lacroix, Hackett, Sandro, Gizmo Kids and Scotch & Soda.

NW77th Eyewear - The Optical Journal