The Illusion Lite collection from Silhouette is full-rim eyewear with a classic and casual style that continues to be a must-have among consumers. The embossed fronts combine with modern, dynamic temples and unique design features to deliver stylish eyewear with an urban look suitable for all occasions. Simple and easy to wear, Silhouette is now enhancing this successful collection with new highlights. Three new shapes and three new colors give Illusion Lite even greater appeal, offering consumers a wider range of options to choose from.
The Matte x Shiny color effect is a top-to-bottom two-tone gradient. The upper part shows intense color accents, with eye-catching lighter variations in that lower part that allow the face to shine. A carefully hand-applied graffiti effect provides a velvety touch at the top, while the surface in the lower part glows. The Monochrome x Marble color effect also gives the frames an extraordinarily appealing look. The color scheme is soft and monochromatic at the top, while the lower part stands out with a triple-tone Havana effect. The third new tortoise colorway features an iconic blonde Havana effect and is aimed at wearers who want to make a bold statement. As part of the existing new lens shapes, Silhouette is expanding the collection to include a cat-eye shape for women, a square unisex shape, and a double bar aviator shape. The double bar with the special aviator lens shape is a casual eyewear choice suitable for all wearers. The timeless and sporty appeal of this classic design makes it an all-season mainstay with consumers.
The Illusion Lite collection features a high-quality mix of materials, ensuring that the wearer can enjoy their Silhouette eyewear for a long time to come. The front is made of SPX®+, a durable, ultra-light, and hypoallergenic high-tech material developed by Silhouette. The temples are made of high-quality, high-tech titanium with a tapered profile and dynamic flow. Maintenance-free snap hinges ensure easy handling, and the individually adjustable temples deliver a comfortable fit.
Founded in 1964, Silhouette is the global leader in premium rimless eyewear. In 1999, the family-operated company revolutionized the glasses industry with an innovative screwless, hingeless, and rimless model called Titan Minimal Art. This innovative design – made from start to finish in Austria and weighing only 1.8 grams – was unlike anything the world had ever seen. All Silhouette glasses are made from the highest quality materials using cutting-edge technology and the finest handcraftsmanship. In fact, around 80% of the build is carried out by hand. This ensures the glasses deliver best-in-class comfort to a global market of more than 100 countries on five continents and in space. With 50 patents and over 100 design awards under its belt, Silhouette has a relentless commitment to quality: Over 100 quality control checks must be carried out before a single pair of glasses leaves its headquarters in Linz, Austria.
Headquartered in Linz, Austria, Silhouette International Schmied AG is the world’s leading manufacturer of premium eyewear, with over 1,400 employees worldwide. With 13 international subsidiaries, the family-owned company is the market leader in rimless eyewear, which has brought it acclaim and success around the world. Exports account for 95% of its production. Silhouette eyewear is available in over 100 countries. Since 2017, the company has been a full-service provider of frames and lenses – made in Austria.