Vision-Ease Lens Names William Krueger Executive VP of Sales and Marketing

Krueger will expand the company’s worldwide presence by drawing on nearly three decades of business William Krueger_Vision-Ease Lensexpertise

RAMSEY, MINN. (Nov., 2013) – Vision-Ease Lens (VEL) announces William Krueger as its new executive vice president of sales and marketing. With an eye on global trends and providing value to customers, Krueger brings nearly 30 years of business experience to the ophthalmic lens manufacturer.

As executive vice president of sales and marketing, Krueger will lead the company’s worldwide sales, marketing and business development efforts. Vision-Ease Lens employs 1,000 people worldwide and distributes lens products through retail chains and wholesale laboratories across North and South America, Europe and Africa.

“For Vision-Ease to succeed, we need to offer our customers creative and proactive solutions that evolve with the optical market,” said Doug Hepper, president and CEO of Vision-Ease Lens. “Bill is an expert in global business growth, with significant experience in managing global sales and marketing. He will enhance our customer relationships through his expertise.”

Before joining Vision-Ease Lens, Krueger was vice president and general manager – global group at GOJO Industries, a skin health and hygiene solutions company known for inventing Purell hand sanitizer. His other previous experience includes sales, planning, and research and development positions during 18 years at PPG Industries; his last position with the company was general manager of the $600 million North American Refinish Coatings division.

“Vision-Ease is positioned to grow as a global eye care leader,” Krueger said. “I look forward to using my background to build Vision-Ease’s business globally to increase the company’s share of the worldwide market.”

Krueger graduated from the University of Delaware with a degree in chemistry, and holds an MBA from Baldwin Wallace University.

About Vision-Ease Lens

Headquartered in Ramsey, Minn., Vision-Ease Lens is a manufacturer of quality ophthalmic lenses including LifeRx® light-responsive lenses, Coppertone® polarized lenses, SunRxÒ polarized lenses, and Novel and Novella progressive line-free lenses. Vision-Ease Lens products are sold through independent opticians, optometrists and ophthalmologists, as well as many retail chains and dispensing markets across the country. For more information about Vision-Ease Lens and its products, visit

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