Livestreaming events on the show floor offer exhibitor opportunities for increased brand exposure
Alexandria, VA – August, 2017 – International Vision Expo West announced today that it has partnered with Women’s Wear Daily (WWD), the daily media of record and authority of the global fashion, retail and beauty communities, to bring greater exposure to the industry at the upcoming show taking place at the Sands Expo & Convention Center in Las Vegas, NV (Education: Sept. 13– Exhibition: Sept 14-16).
On Thursday, September 14 at 12 pm, WWD Studios Editor Brandy Joy Smith will join Vision Expo in the new Vision Expo Content Studio to moderate a livestreaming panel of top industry CEOs entitled ‘The Eyewear Effect’. The panel will be promoted to over 4 million WWD social media followers and livestreamed on their Facebook page.
Comprised of Mike Hundert, CEO of De Rigo REM, Holly Rush, CEO of Costa Del Mar, and Scott Harris Shapiro, CEO and co-founder of STATE Optical, the panel will share their insights into the development of their business in an ever-shifting market.
“A partnership between the leaders in fashion publishing and fashion eyewear events is a natural fit,” said Mitch Barkley, vice president of trade shows and meetings at The Vision Council. “This program is designed to strengthen Vision Expo’s fashion leadership position, produce valuable content live from the show floor and, most importantly, provide our exhibitors with another outlet for exposure.”
On Friday, September 15 at 12 p.m., WWD will again take to the Show floor with eyewear designers Coco and Breezy for a can’t-miss Facebook Live Q&A session followed by a styling session and meet-and-greet with the designers, sponsored by Transitions Optical.
This year, Vision Expo West event will bring together an expansive showcase of designer eyewear fashions, the latest in medical innovation, and education taught by prestigious lecturers on the hottest industry topics – all in one place.
About the International Vision Expo & Conference
International Vision Expos, the worldwide conference and exhibition for eyecare and eyewear, are trade-only events that draw more than 30,000 eyecare professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2016, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships. International Vision Expo & Conference is a proud supporter of Think About Your Eyes, a national public awareness campaign, presented by The Vision Council and the American Optometric Association, designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam. Keep this vital campaign going! Sign up at enroll.thinkaboutyoureyes.com.
About Women’s Wear Daily
WWD is the daily media of record and THE authority of the global fashion, retail and beauty communities. WWD’s exclusive news, in-depth analysis and market insights, deliver the story and competitive intelligence like no other resource.