Aligned with global environmental policies aimed to decrease the production and the consumption of plastic, Vision of Tomorrow (VOT) fosters the use of a new eyewear material made from 100% recycled water bottles.
The material offered by VOT to all those clients that are interested in developing green collections is made from PET plastic (polyethylene terephthalate) that is a synthetic material derived from oil or natural gas. It is 100% recyclable and does not lose its core properties during the recycling process. Also, it can be transformed many times and employed to manufacture prestigious products. PET is a safe, light and flexible material. A growing number of international sport and fashion brands have started to employ PET in the production of some of their products.
VOT on occasion of MIDO 2020 will launch its own eyewear collection made of this eco-friendly eyewear material made from recycled PET plastic bottles.
“At a global level, the impact of plastic production and its inefficient disposal is causing catastrophic environmental effects. If plastic production levels stay the same, plastic volume is expected to increase fourfold by 2050. For this reason, industrial politics must take a new direction and eyewear companies should do their part, too. This awareness involves us, too. For this reason, we commit to offer materials in line with both environmental and customer needs, a customer that is more and more interested in buying green products.” affirms Fabio Ferracane.
These data lead the ophthalmic industry to reconsider their production methodology because Planet safeguard is not a Vision of Tomorrow, but a vision of today.
Founded by Fabio Ferracane, the CEO that manages the company together with Nora Cabrera, the COO, and creative director. Vision of Tomorrow (VoT) is an eyewear consulting company provides integrated services to advise and support brands, manufacturing companies, distributors and retail chains in their business activities.