WayBack Wednesday: 20 Vintage Eyewear Ads of the 1990’s

Writing about Vintage Eyewear in the 1990’s makes me feel old, as I was there.. and I remember all of the below pictures and styles. How awful is that? When as an eyewear rep, this is what I remember: Eye doctors started advertising and those that did were looked down upon. The 1990’s brought out the first buying groups, Avante Garde made a splash with the Deeda, Tura and Neostyle were going neck to neck with Faceted frames. The first Eyewear in Vogue and other fashion magazines.. Brand names started making a big splash..

Christian Dior in 1990 was distributed by a company called Optyl, which has since  been bought by Safilo, who still distributes Christian Dior Eyewear. Safilo purchase the Carrera Optyl from Austria in March 1996.

Christian Dior Ad
Christian Dior Ad

In the United States, Carl Zeiss does not distribute any eyewear. In the 1990s you are seeing Zeiss with an old German line called Metzler.

1990_Zeiss

I don’t remember who was distributing Versace back in the 1990’s. It has been distributed by several companies since that time and was picked up by Luxottica in 2003.

Gianni  Versace Ad
Gianni Versace Ad

Ellen Tracy Eyewear is currently distributed by ClearVision Optical.

Ellen Tracy Eyewear Ad
Ellen Tracy Eyewear Ad

Cartier is distributed by Cartier

Cartier Eyewear Ad
Cartier Eyewear Ad

Yes that is Sugar Ray Leonard pitching sunwear from Visual Scene Sun.

1990-?Vintage-Visual-Scene Sun
Gucci Eyewear is distributed by Safilo

Gucci Eyewear Ad
Gucci Eyewear Ad

Oliver Peoples is an eyewear manufacturer of glasses and sunglasses, established in 1986 by Ken Schwartz and Larry Leight.[1] The company was founded in West HollywoodCA and first appeared on the cover of German Vogue in 1987. It began selling vintage frames from a boutique and now includes a number of brands, including Oliver Peoples Vision, Mosley Tribes and Paul Smith Spectacles. In 2006, Oakley, a subsidiary of Luxottica, acquired Oliver Peoples for $55.7 million (Wikipedia)

Oliver Peoples Ad
Oliver Peoples Ad

Joan Collins Eyewear is still distributed today by New York Eye.

Joan Collins Eyewear
Joan Collins Eyewear

Tura is celebrating their 75th anniversary this year. They were merged with Eschenbach last year.

Tura Faceted Eyewear
Tura Faceted Eyewear

Guess Eyewear has always been distributed by Viva, which was bought this year by Marcolin Eyewear

1991 Claudia Schiffer in Guess Eyewear Ad
1991 Claudia Schiffer in Guess Eyewear Ad

St. Moritz Eyewear is still distributed today by LBI Eyewear.

St. Moritz Eyewear
St. Moritz Eyewear

After a hiatus, Matsuda is back and distributed by Matsuda

1993 Matsuda Ad
1993 Matsuda Ad

Chery Tiegs Eyewear was a distributed by Welling

1995-Cheryl-tiegs-Ad
1995-Cheryl-Tiegs Eyewear
Guess Eyewear Ad
1995 Guess Eyewear Ad

Cazal Eyewear is distributed by Eastern States and UltraOptical

1996 Cazal Eyewear Ad
1996 Cazal Eyewear Ad

Persol’s name is derived from “per il sole,” which, in Italian, means “for the sun.” Formed in 1917 by Giuseppe Ratti, Persol originally catered to pilots and sports drivers. Presently, the company is famous for its durable sports sunglasses. Its trademark is the silver arrow (often referred to as the “Supreme Arrow”), and several of the company’s glasses feature this symbol. Persol was a heavy influence in the production of sunglasses. The company developed the first flexible stem. This flexible stem system is known as the patented Meflecto system and was one of the first spring hinges ever developed for eyewear. Persol was introduced to the United States in 1962. Its first boutique opened on Rodeo Drive in Los Angeles in 1991. It is currently owned by the Luxottica group and has been since 1995

1996 Persol Eyewear Ad
1996 Persol Eyewear Ad

Neostyle Eyewear was established in the United States in the late 1950’s early 1960’s. They were known for having the most unique, best quality eyewear in the market. Celebrities such as Elvis Presley, Elizabeth Taylor and Stevie Wonder all wore Neostyle’s Nautic. Queen Elizabeth was known to wear a solid gold Neostyle Frame. Unfortunately, Neostyle left the United States and is available in Europe.

1997 Neostyle Eyewear Ad
1997 Neostyle Eyewear Ad
1998 Dana Buchman Ad
1998 Dana Buchman Ad

Foster Grant Eyewear was distributed by FGX which in turn was bought by Essilor several years ago.

1999 Cindy Crawford in Foster Grant Ad
1999 Cindy Crawford in Foster Grant Ad
NW77th Eyewear - The Optical Journal