Welcome To The Pantone Magentaverse

Pantone color of the year for 2023 - Viva Magenta

Pantone, the color gods and goddesses, who provide a universal language of color for designers around the world, whether in the digital or real world, have released their color of the year for 2023. Every December Pantone picks one color they believe represents the coming year based on fashion trends and what color expresses the mood and attitude of consumers and what the world is experiencing.

This year, Pantone chose the color Viva Magenta. Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit, and inclusive of all.

Pantone color of the year 2023
image courtesy of Pantone

“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength”, said Leatrice Eiseman, the Executive Director, Pantone Color Institute.

We applaud the people at Pantone and the eyewear companies that have already produced some wonderful eyewear in this bold color. We wanted to share a few of the great looking eyeglasses and sunglasses we’ve found with you today.

Sospiri Gaia Sunglass

Sospiri Gaia
Sospiri Gaia

TC Charton Valentina

TC Charton Valentina
TC Charton Valentina

Caron Eyewear Rock Up

Caron Eyewear Rock Up
Caron Eyewear Rock Up

Laibach & York Lisbon

Laibach & York Lisbon
Laibach & York Lisbon

STRUKTUR Pink Pink

STRUKTUR Pink Pink
STRUKTUR Pink Pink
Police  VPLG320
Police VPLG320
Police- VPLG320

Erkers 1879 Jennings

Erkers 1879 Jennings
Erkers 1879 Jennings

 Lafont Mona Sunglasses

Lafont Mona 7143ESOL
Lafont Mona 7143ESOL

ANDY WOLF 4613

ANDY WOLF 4613-04
ANDY WOLF 4613-04

Kirk & Kirk Miriam

Kirk & Kirk Miriam
Kirk & Kirk Miriam

FYSH F2090 Sunglasses

FYSH F2090S4015418C Sunglasses
FYSH F2090S4015418C Sunglasses

Anna-Karin Karlsson Silver Moon

Anna-Karin Karlsson Silver Moon
Anna-Karin Karlsson Silver Moon

Silhouette Illusion Lite

Silhouette Illusion Lite 1607
Silhouette Illusion Lite 1607

Etnia Barcelona Sussex

Etnia Barcelona Sussex
Etnia Barcelona Sussex

 

Ad Lib 3288

Ad Lib 3288
Ad Lib 3288

Eco Jasmine Sunglasses

Eco Jasmine Sunglasses
Eco Jasmine Sunglasses

Christian Lacroix Cassata

Christian Lacroix Cassata
Christian Lacroix Cassata

David Green Plymouth

David Green Plymouth
David Green Plymouth

Philipp Plein VPP069S

Philipp Plein VPP069S
Philipp Plein VPP069S

Jimmy Choo J370

Jimmy Choo J370
Jimmy Choo J370

NW77th Frayed Socks

NW77th Frayed Socks
NW77th Frayed Socks

LOOK-made in Italia MATERIKA PIUMA

LOOK-made in Italia MATERIKA PIUMA
LOOK-made in Italia MATERIKA PIUMA

Carolina Herrera HER 0166

Carolina Herrera HER 0166
Carolina Herrera HER 0166

DKNY DK711 Sunglasses

DKNY DK711 Sunglasses
DKNY DK711 Sunglasses

Colors In Optics Yorkshire

Colors In Optics Yorkshire
Colors In Optics Yorkshire

 

Blackfin Myrtle

Blackfin Myrtle
Blackfin Myrtle

 

Erkers 1879 Eyewear - The Optical Journal

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