Pantone, the color gods and goddesses, who provide a universal language of color for designers around the world, whether in the digital or real world, have released their color of the year for 2023. Every December Pantone picks one color they believe represents the coming year based on fashion trends and what color expresses the mood and attitude of consumers and what the world is experiencing.
This year, Pantone chose the color Viva Magenta. Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit, and inclusive of all.
image courtesy of Pantone“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength”, said Leatrice Eiseman, the Executive Director, Pantone Color Institute.
We applaud the people at Pantone and the eyewear companies that have already produced some wonderful eyewear in this bold color. We wanted to share a few of the great looking eyeglasses and sunglasses we’ve found with you today.
Sospiri Gaia Sunglass
Sospiri GaiaTC Charton Valentina
TC Charton ValentinaCaron Eyewear Rock Up
Caron Eyewear Rock UpLaibach & York Lisbon
Laibach & York LisbonSTRUKTUR Pink Pink
STRUKTUR Pink Pink
Police- VPLG320Erkers 1879 Jennings
Erkers 1879 JenningsLafont Mona Sunglasses
Lafont Mona 7143ESOLANDY WOLF 4613
ANDY WOLF 4613-04Kirk & Kirk Miriam
Kirk & Kirk MiriamFYSH F2090 Sunglasses
FYSH F2090S4015418C SunglassesAnna-Karin Karlsson Silver Moon
Anna-Karin Karlsson Silver MoonSilhouette Illusion Lite
Silhouette Illusion Lite 1607Etnia Barcelona Sussex
Etnia Barcelona Sussex
Ad Lib 3288
Ad Lib 3288Eco Jasmine Sunglasses
Eco Jasmine SunglassesChristian Lacroix Cassata
Christian Lacroix CassataDavid Green Plymouth
David Green PlymouthPhilipp Plein VPP069S
Philipp Plein VPP069SJimmy Choo J370
Jimmy Choo J370NW77th Frayed Socks
NW77th Frayed SocksLOOK-made in Italia MATERIKA PIUMA
LOOK-made in Italia MATERIKA PIUMACarolina Herrera HER 0166
Carolina Herrera HER 0166DKNY DK711 Sunglasses
DKNY DK711 SunglassesColors In Optics Yorkshire
Colors In Optics Yorkshire
Blackfin Myrtle
Blackfin Myrtle
