Westgroupe Appoints Alexis Nyiro Director of Product And Marketing

WestGroupe is pleased to announce the promotion of Alexis Nyiro to the Director of Product and Marketing.  In this role, Alexis will be responsible for leading the product and marketing teams at WestGroupe in order to ensure a consistent creative vision, as well as spearheading strong marketing programs for our sales team and customers.   Since joining WestGroupe 11 years ago, Alexis has been instrumental in the design and development of WestGroupe’s product portfolio and has been an integral part of marketing our brands over the years.

“Alexis is the perfect person to take the helm of our product and marketing teams.  She has a true understanding and appreciation of the DNA of our brands, a strong knowledge of current marketing trends, and a keen eye for what resonates with our customers.  As important, she has a proven track record of building, mentoring, and empowering her team so we are excited to see those results within our marketing department.” Says WestGroupe’s Vice President of Product Development and Creative Director, Bev Suliteanu.

“I’m honored to be given this opportunity and am excited to bring the product and marketing teams together to truly align us for the future growth of our company. Through the hard work of my colleagues and peers, we have accomplished great things together and I look forward to accomplishing much more. The dedication and commitment of the employees in this great company is instrumental to our success. I would like to thank The Suliteanu Family for providing me with this wonderful opportunity. ” says Alexis Nyiro.



Established in 1961, WestGroupe is family owned & operated with almost 60 years of industry insight. Our mission is to provide unique and superior quality eyewear for the fashion-focused consumer. We are driven by our commitment to excellent customer service and exceptional products. WestGroupe is dedicated to defining future standards in the optical industry by developing, creating, and supporting innovative products and services that allows our customers to succeed. WestGroupe offers a premium selection of international brands in over 40 countries, including FYSH, KLiiK denmark, EVATIK and Superflex.

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