With boldness and confidence at the core of the FYSH brand, the Modern Morocco theme of the 2022 campaign is a perfect fit, highlighting the brand’s love of color and pattern.
The campaign, shot in a Hollywood Hills Moroccan mansion by the famed fashion photographer Yu Tsai, features stunning architectural elements and a Mediterranean interior with walls and flooring made of mesmerizing mosaics. The exotic location, with its architectural and colorful appeal, beautifully complements the intricate detailing and rich, deeply saturated jewel tones of the 2022 FYSH optical and sun collection. The elaborately tiled backdrop and stunning new FYSH frames, along with a vibrant wardrobe of rich orange, bright fuchsia, and deep blues, make each image unique and eye-catching, resulting in a visually dynamic, eclectic, and dramatic campaign.
“The FYSH woman loves prints and color, and this location was the perfect setting to showcase our brand DNA. The custom mosaics throughout the home were breathtaking and paired well with the color palette and design features of the 2022 eyewear and sun collection. The result is a bold, sophisticated visual campaign that perfectly reflects the Fysh brand and consumer.”, says Alexis Nyiro, Director of Marketing and Product Development at WestGroupe.
To learn more about the Fysh 2022 campaign and collection, visit www.WestGroupe.com.