KLiiK’s 2022 visual campaign is inspired by the stark, rugged beauty of the Scandinavian landscape. The Fire and Stone visual campaign highlights the simplicity and beauty of natural elements contrasted with pops of Kliik red for dramatic emphasis. The result is a campaign that is clean, organic, and modern; a true reflection of the Kliik 2022 eyewear collection.
The Kliik 2022 campaign, shot at the ELW house in the Santa Monica Mountains by famed fashion photographer Yu Tsai, features the unfinished concrete home designed by Eric Lloyd Wright, grandson of iconic American architect Frank Lloyd Wright. The raw backdrop of the angled concrete frame sculpted into a cliff offers breathtaking views and endless corners and light-filled coves to perfectly capture the natural mood of the campaign. Red was used as the only pop of color, whether it was drawn from the frame or featured in the wardrobe, as a fun way to reinforce branding. The Kliik 2022 eyewear collection, with its clean design, discreet detailing, and muted hues and patterns is perfectly showcased in this breathtaking location.
“The concept of Fire and Stone was originally developed as a way to get back to the brand’s roots. We wanted to pay homage to the original DNA of the brand and to refocus on the simplicity of the red KLiiK logo. By stripping away all the unnecessary clutter and simply blending the red against the concrete, blue skies and otherwise neutral color palette seemed appropriate for this Scandinavian-inspired brand”, says Alexis Nyiro, Director of Marketing and Product Development at WestGroupe.
To learn more about the Kliik 2022 campaign and collection, visit www.WestGroupe.com.
About KLiiK denmark
Taking its direction from the clean, modern aesthetic of Scandinavian design, KLiiK denmark eyewear is designed specifically for men and women requiring smaller eye sizes. The minimalist design is elevated through quality materials, bold coloration, custom design elements, and an array of interesting patterns and textures. KLiiK denmark offers a wide repertoire of styling for the narrow PD consumer with a strong sense of style.