WestGroupe Launches OTP 2022 Visual Campaign

OTP 2022 Campaign

OTP is the epitome of embodying who you are—no excuses, no pretending, just unapologetically you. Finding that One True Pair that reflects YOUR style, YOUR personality, and speaks to YOU. The new bold and colorful campaign clearly reflects that desire to stand out from the crowd in styles that showcase individual style.

OTP 2022 Campaign

Shot in Los Angeles, the new campaign features bold color backdrops that add visual interest while perfectly complementing the OTP collection.  The 2022 eyewear and sun collection features a mix of oversized silhouettes in thin and chunky profiles in a range of materials and on-trend eye shapes. Colors veer towards elevated neutrals, soft metallics, deep reds, classic torts, and the iconic millennial pink.  With a focus on sustainability, the wardrobe featured ethical and sustainable brands, a no-brainer for OTP, which offers biodegradable acetate, packaging, and lens materials, plus sustainably crafted cases and recyclable nose pads.

OTP 2022 Campaign

To learn more about the OTP 2022 campaign and collection, visit www.WestGroupe.com.

About OTP

Retro-inspired yet always on-trend, OTP is designed with modern structures and shapes for a fluid and weightless feel. Colors range from soft neutrals to metallic hues in a variety of finishes. Understanding the importance of taking care of the environment, OTP features sustainable and eco-friendly material and packaging as we move to minimize our carbon footprint. OTP is designed for those with an appreciation for environmentally friendly, unique eyewear at an affordable price point.

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