With fun and color at the core of its 2022 back-to-school campaign, Superflex® Kids is serving a #NewPrep theme celebrating the joy of in-person learning after two years of disrupted schooling.
The 2022 collection showcases bright and vibrant color pops with a touch of 90’s aesthetic, all in an accessible preppy vibe, sure to appeal to kids of all ages. With its upbeat feel, the new Superflex® Kids presents a joyful optimism that is hard to resist.
The campaign was shot in real-life school settings, showcasing familiar back-to-school elements like brick walls, bleachers, soccer fields, and libraries to drive home the excitement of returning to class. Knowledge is power and the new Superflex® Kids 2022 back-to-school collection makes ready for learning, in comfort, and in style.
To learn more about the collection, visit www.WestGroupe.com.