WestGroupe Launches the EVATIK 2022 Campaign

EVATIK 2022 Campaign

Designed for today’s fashion-conscious man, EVATIK’s 2022 collection is clean and modern, striking the perfect balance between comfort and luxury. The 2022 visual campaign, titled Desert Escape, feels classic and refreshing, much like the bright blue Corvette it features.

EVATIK E9235 & E9236
EVATIK E9235 & E9236

The campaign was shot on a 25-acre property featuring a spectacular desert scape abounding with Joshua trees and amazing rock formations.  A vintage blue ‘61 Corvette brings a striking pop of color to the dusty tones of the desert.  The result is rugged, sexy, and sophisticated, much like the brand’s 2022 collection which features modern, masculine color combinations offset with seasonal pops of color, custom components, and a variety of eye shapes and materials.

EVATIK E9230
EVATIK E9230

“We wanted to capture the classic yet modern appeal of the Evatik brand in a manner that was relaxed and casual, but with a bit of edge. The natural ruggedness of the location worked perfectly with our 2022 eyewear collection and the ’61 Corvette added a classic dose of cool to the campaign,” says Alexis Nyiro, Director of Marketing and Product Development at WestGroupe. To learn more about the 2022 Evatik campaign and collection, visit www.WestGroupe.com.

EVATIK E9233 & E9237
EVATIK E9233 & E9237

About EVATIK

With equal focus on fit, function, and aesthetics, EVATIK eyewear for men strikes the perfect balance between comfort and luxury. Easy to wear, versatile designs are elevated by the finest materials including handmade acetate, high-grade stainless steel, and Japanese titanium. Deep, rich, masculine colors and custom design elements define the collection, creating a polished and refined look for today’s modern man.

Erkers 1879 Eyewear - The Optical Journal