WestGroupe Launches the EVATIK 2024 Campaign

Two men wearing EVATIK eyeglasses from 2024 campaign

Venturing into the heart of cinematic history, the 2024 EVATIK men’s eyewear campaign combines rustic charm and sophistication. Shot in California at the iconic Rancho Mario Sable by renowned fashion photographer Yu Tsai, every photograph offers depth and subtle detail amid the dramatic landscapes of the ranch. Step into the rugged wilderness, where the EVATIK man takes a journey where adventure meets comfort, highlighting the inspired craftsmanship of the collection.

Man wearing EVATIK eyeglasses from 2024 campaignMan wearing EVATIK eyeglasses from 2024 campaign

Drawing inspiration from the untamed beauty of nature, the 2024 collection boasts intricate detailing and a palette that mirrors the raw elements of the world around us. Seamlessly merging aesthetic with functionality, every frame encapsulates the essence of contemporary style. With a variety of eye shapes and finishes, the collection strikes the perfect balance between comfort and luxury, allowing today’s modern man to express his refined personal style.

Two men wearing EVATIK eyeglasses from 2024 campaign


About Evatik

With equal focus on fit, function, and aesthetics, EVATIK eyewear for men strikes the perfect balance between comfort and luxury. Minimalistic and architectural designs are elevated by the finest materials such as handmade acetate, high-grade stainless steel, and Japanese titanium. Deep, rich, masculine colors and custom design elements define the collection, creating a polished and refined look for today’s modern man.


About WestGroupe

Established in 1961, WestGroupe is family-operated with over 60 years of industry insight. WestGroupe’s mission is to provide unique and superior quality eyewear for the fashion-focused consumer. WestGroupe is driven by a commitment to excellent customer service and exceptional products. WestGroupe is dedicated to defining future standards in the optical industry by developing, creating, and supporting innovative products and services that allow its customers to succeed. WestGroupe offers a premium selection of international brands in over 40 countries, including FYSH, KLiiK denmark, EVATIK, Superflex®, and OTP.

SILMO PARIS 20-23 September 2024


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